A junk removal marketing manager runs the local search, paid ads, social media and community events that make the phones ring at each branch. They work with the CMO on where the budget goes and report which channels turned into booked, paid hauls.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, waste management companies · BLS, May 2025
Lead the development and execution of local SEO, PPC, social media, and community outreach campaigns to boost junk removal service visibility and customer acquisition. Serve as a strategic partner to the CMO, optimizing budget allocation and tracking ROI to drive sustainable business growth. Champion innovative marketing strategies that position the company as a trusted leader in the home services industry.
2. Essential Duties and Responsibilities
Develop and implement comprehensive digital marketing strategies including SEO, PPC, and social media campaigns.
Collaborate with the CMO to allocate marketing spend efficiently and track campaign ROI.
Oversee community outreach initiatives to build local brand presence and partnerships.
Analyze performance data to make data-driven decisions and continually improve campaign effectiveness.
Manage vendor relationships and ensure marketing initiatives align with overall business objectives.
3. Key Tasks / Daily Activities
Monitor and adjust local SEO and PPC campaigns for optimal performance.
Regularly update and manage social media channels to engage with local communities and prospects.
Conduct market research to identify new opportunities and competitive trends.
Review daily performance metrics and compile reports for leadership review.
Coordinate with external partners and internal teams to synchronize marketing initiatives.
4. Key Performance Indicators (KPIs)
Increase ROI on digital campaigns to at least 150%.
Achieve a minimum click-through rate (CTR) of 4% on PPC campaigns.
Attain a social media engagement growth of 20% quarter-over-quarter.
Generate a minimum of 50 qualified leads per month.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years’ experience in digital marketing with a focus on SEO and PPC.
Proficiency in marketing analytics tools and platforms.
Excellent communication, analytical, and project management skills.
Strong ability to work collaboratively in a fast-paced environment.
6. Preferred Experience
Prior experience in the home services or junk removal industry.
Demonstrated success in executing local marketing campaigns.
Experience managing cross-functional teams and vendor relationships.
Background in community engagement and outreach initiatives.
7. Physical Requirements
Ability to work in a standard office setting.
May require occasional travel to local events and community meetings.
Minimal lifting required, typically no more than 10 lbs.
Extended periods of sitting and computer use.
8. Work Environment and Schedule
Standard work week of 40 hours with occasional extended hours during peak campaign periods.
Flexible hybrid work environment with both in-office and remote work options.
Minimal travel required for local events and community outreach.
On-call availability during key campaign launches or deadlines.
9. Compensation and Benefits
Salary range: $60,000 - $75,000 USD per annum.
Performance-based bonus potential tied to ROI and campaign metrics.
Health, Dental, and Vision Insurance coverage.
401(k) plan with company matching.
Additional benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are passionate about transforming communities through reliable and sustainable junk removal services. Our culture is built on innovation, collaboration, and a commitment to excellence. We value growth, creativity, and the power of teamwork, empowering our employees to excel professionally while making a real difference in the local community. Join us and be part of a forward-thinking team dedicated to delivering exceptional customer satisfaction.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most people look for a hauler only when the stuff has to go this week, and they pick from whoever shows up near them. That puts local search, branch listings and the community near the top of the plan.
Town pages need something real
Google's spam policies count pages made to rank for similar searches, including pages aimed at different cities that funnel visitors to one page, as doorway abuse. It's tempting to clone a page for every town on the route. Write one only for a town you serve, with something true to it, such as recent jobs, local drop-off rules or the kinds of buildings there. Source: Google Search Central: Spam policies (doorway abuse).
One Business Profile per real branch
Google's Business Profile guidelines say a service-area business should hide its street address, and that virtual offices and mailboxes at remote locations aren't eligible. They also bar more than one profile per location. Open a profile only where a branch has trucks and staff, and set the service area to the towns that branch really covers. Source: Google Business Profile Help: Guidelines for representing your business.
Spring cleanups are built-in outreach
Vermont's Green Up Day falls on the first Saturday in May, when volunteers across the state clean up roads and waterways, and Green Up Vermont relies on corporate partners. A Vermont branch can sponsor it or send a crew in company shirts to help. Put it on the calendar months ahead, like any campaign. Source: Green Up Vermont: Green Up Day.
A brand name on the wrap needs an operator line
If a truck carries a franchise brand or any name besides your own company's, FMCSA's marking rule for commercial motor vehicles adds a line: the words “operated by,” then your legal or trade name and USDOT number. That line goes on both sides, in letters that stand out from the wrap. Give the designer this before the first proof, so a new wrap doesn't have to be redone. Source: eCFR: Marking of self-propelled CMVs (49 CFR 390.21).
Agree on what a qualified lead is
The template asks for qualified leads each month, so write the definition down with the call center. A workable one is a caller inside your service area, with items your trucks take, who asks for a date. Then count them by source and by branch every month.
How much junk removal marketing managers make
Marketing managers who work for waste management companies earned a median of $159,550 a year ($76.71 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 200 of the 395,240 marketing managers in that survey work for waste management companies.
Salaried, often with a bonus linked to campaign results. BLS shows marketing managers in waste management earning more than the template's range, so test the offer against local salaries.
Waste management companies
$159,550$159,550 median Middle half $117,010–$182,940 10th–90th $75,680–$210,880
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Waste management companies
$75,680
$117,010
$159,550
$182,940
$210,880
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at waste collection companies on their own, so these figures cover waste management companies. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run local search and Google Ads for a business with several service areas
Can trace a booked job back to the click, call or post that brought it
Writes plain ad copy that matches the price list
Holds an agency or freelancer to booked-job results
Plans events and sponsorships on a set budget
Teach these on the job
Your branches and the towns each one covers
Your price list and what the trucks won't take
Your call tracking and CRM reports
Which partners take donations and recycling, and how you may describe them
Your brand rules for trucks, shirts and signs
Expect Google Ads, Google Business Profile, a call tracking tool, the website's content system and social scheduling software, with results tied to the CRM where jobs are booked. Ask candidates which of these they've run themselves.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Local search in a new area
We just started running trucks in a new suburb. What do you do first to show up in local search there?
A strong answer: Updates the Google Business Profile service area, builds a local page with real jobs and photos, asks local customers for reviews and lists the business in local directories. No fake addresses.
Behavioral · Community outreach
Tell me about a community event or partnership you ran that brought in business.
A strong answer: Names the event, the cost, how leads were tracked and what came from it.
Replace the template's example targets with your own. Set them from last year's results month by month, since spring and winter look nothing alike in this trade.
Increase ROI on digital campaigns to at least 150%
Take the gross profit from booked, paid jobs traced to digital campaigns, subtract what those campaigns cost, ad spend and agency fees included, and divide by that cost. Use CRM revenue, not platform conversion counts.
Achieve a minimum click-through rate (CTR) of 4% on PPC campaigns
Clicks divided by impressions for each search campaign, read beside booked jobs, since clicks from people outside the service area add nothing.
Attain a social media engagement growth of 20% quarter-over-quarter
Compare comments, shares, saves and messages per post this quarter with last quarter, by platform. Count messages that turn into bookings separately.
Generate a minimum of 50 qualified leads per month
Count calls, forms and chats that meet the definition agreed with the call center, by branch and source, and check a sample of booking notes each month.
Which community events fit a junk removal company?
Town and state cleanups fit best. West Virginia's Make It Shine program, for example, gives volunteer groups cleanup materials, waste hauling and landfill fees for its spring cleanup, so a branch there adds more by sending volunteers than by offering a free truck. Neighborhood association meetings and library talks on clearing out a home also put your people in front of the right audience.
How much does a junk removal marketing manager make?
Marketing managers who work for waste management companies earned a median of $159,550 a year ($76.71 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $117,010 and $182,940 a year. Pay also depends on your local market, experience and bonus terms.
What physical tasks should the marketing manager ad list?
Keep it to what the job involves: driving to local events and community meetings, carrying a banner or a box of flyers within the template's 10-pound line, and long stretches at a computer. Say how often events happen, so candidates can picture a normal month.
What should the marketing manager audit in the first weeks?
Start with where the calls go. Ring every tracking number, including the one on each truck, and confirm it reaches the right branch. Submit each web form and see that it lands in the CRM. Then list every Business Profile and town page, and fix or remove the ones that point to the wrong place.
How can I test a marketing manager candidate?
Give them a quarter of real numbers for one branch: spend by channel, calls, booked jobs and revenue. Ask them to shift the budget, name one thing to cut and list what they'd need to know first. Strong candidates ask how many calls the team missed before asking for more budget.
