A junk removal paid ads specialist runs the Google Ads, Local Services Ads and Meta campaigns that keep the call center's phones busy. They pick the searches to bid on, set budgets by territory and season, and judge each campaign by the booked jobs and revenue it brings in, not by clicks.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, waste collection companies · BLS, May 2025
Develop, implement, and manage paid advertising campaigns across Google Ads, Meta, and Local Service Ads (LSA) to drive qualified leads for our junk removal services.
2. Essential Duties and Responsibilities
Strategize, create, and manage paid ad campaigns with a focus on maximizing return on investment.
Optimize keywords, targeting, and ad copy to enhance campaign performance.
Monitor and adjust bids and budgets to ensure cost-effective customer acquisition.
Report regularly on cost-per-lead (CPL) and conversion rate metrics to senior management.
3. Key Tasks / Daily Activities
Review and analyze campaign performance data every day to identify trends and areas for improvement.
Conduct daily bid adjustments and keyword performance monitoring.
Collaborate with the creative and content teams to refresh ad creatives and messaging.
Engage in routine troubleshooting to resolve issues related to campaign delivery and conversion tracking.
4. Key Performance Indicators (KPIs)
Cost per Lead (CPL): Achieve an average CPL below $50.
Conversion Rate: Maintain a conversion rate above 5%.
Click-Through Rate (CTR): Attain a CTR of at least 3%.
Return on Ad Spend (ROAS): Secure a ROAS of at least 3:1.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 2 years’ experience managing paid ad campaigns.
Proficient with Google Ads, Meta Ads Manager, and Local Services Ads platforms.
Strong analytical skills and proficiency in using analytics and reporting tools.
6. Preferred Experience
Previous experience in the home services or junk removal industry.
Demonstrated track record of managing multi-channel digital campaigns.
Familiarity with local SEO and local market targeting strategies.
Experience working in a fast-paced, growth-oriented environment.
7. Physical Requirements
Ability to work in an office setting with standard desk work.
Occasional lifting of office supplies or promotional materials up to 15 lbs, if required.
Comfortable with prolonged periods of screen time.
8. Work Environment and Schedule
Standard office hours with a typical Monday through Friday schedule.
May occasionally require extended hours during campaign launches or peak periods.
Opportunities for remote work and/or flexible scheduling arrangements.
9. Compensation and Benefits
Salary range: $50,000 - $65,000 USD annually, based on experience.
Performance-based bonuses available based on campaign success.
Health, Dental, and Vision insurance.
401(k) with company match and additional fringe benefits.
10. Company Culture and Overview
We are a growth-oriented company in the junk removal home services industry, committed to supporting our employees’ professional and personal development.
Our collaborative and innovative environment empowers team members to take ownership of their work and succeed in a competitive marketplace.
We value diversity, creativity, and continuous improvement in all aspects of our operations.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Someone searching for junk removal usually wants a pile gone this week. Ads pay off only when a rep answers right away and a truck is free, so the specialist manages spend against the schedule as closely as against keywords.
Local Services Ads start with Google's checks
A business must complete Google's screening and verification to run Local Services Ads. For junk removal, Google lists checks on the business and its owner, a business registration check, proof of liability coverage, and licenses for the business and owner at the state level. Each is marked for select advertisers only, and some apply only where local rules require them. Junk removal isn't one of Google's urgent categories, and its list has no check on each crew member. The specialist gathers the documents and keeps the profile current. Source: Google Local Services Ads Help: screening and verification requirements.
A missed call can still be a charged lead
Local Services Ads charge for each valid lead, not each click. Google counts answered calls, texts, emails, voicemails, booking requests, and missed calls during business hours when the caller stays on the line over 20 seconds. So the ad schedule should match the hours the call center is staffed. Google reassesses charged leads over 30 days and may credit low-quality ones on its own. Poor leads can also be flagged in the lead's feedback survey, though a credit isn't promised. Source: Google Local Services Ads Help: how leads work.
Negative keywords keep out free-pickup searches
Many junk searches come from people who will never book: those wanting a free charity pickup, a dumpster rental, cash for a junk car, or a job driving a truck. The specialist builds negative keyword lists for those terms and reads the search terms report each week. High-value searches such as estate cleanout, hot tub removal and office cleanout get their own campaigns and budgets.
One ad, very different job sizes
A single mattress and a whole estate can come from the same ad, so cost per lead alone hides what a campaign is worth. The specialist sends booked-job revenue from the field service software back into the ad account, so bids follow what each campaign earns. Budgets are split by territory, which lets ads slow down in an area where every truck is already booked.
How much junk removal paid ads specialists make
The closest BLS group for junk removal paid ads specialists is market research analysts and marketing specialists. Market research analysts and marketing specialists who work for waste collection companies earned a median of $81,920 a year ($39.38 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s above the $78,760 median for market research analysts and marketing specialists in all industries. About 150 of the 899,580 market research analysts and marketing specialists in that survey work for waste collection companies.
The template's plan is salary plus a campaign-results bonus. Link that bonus to booked jobs or ad revenue, since cheap leads that never book can make a weak campaign look good. BLS files this job with marketing specialists and research analysts, a wider group whose median pay runs above the template's range.
Waste collection companies
$81,920$81,920 median Middle half $53,750–$131,510 10th–90th $39,490–$164,430
All industries
$78,760$78,760 median Middle half $58,350–$108,310 10th–90th $43,390–$155,480
$25k$50k$75k$100k$125k$150k$175k$200k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Waste collection companies
$39,490
$53,750
$81,920
$131,510
$164,430
All industries
$43,390
$58,350
$78,760
$108,310
$155,480
BLS doesn’t publish pay for junk removal companies on their own. These figures cover waste collection, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run Google search campaigns with call tracking for a local service business
Has set up and managed Local Services Ads and Meta lead campaigns
Reads search terms reports and keeps negative keyword lists clean
Ties ad data to booked jobs and revenue in a dashboard or spreadsheet
Explains results to the marketing manager in plain words
Teach these on the job
Your territories, truck counts and seasonal booking patterns
Which services earn the most per job: estates, commercial, hot tubs, demolition
How booked jobs get tagged with their ad source
Your rules for using customer photos and reviews in ads
The call center's hours and booking script
The specialist works in Google Ads, the Local Services Ads dashboard, Meta Ads Manager, Google Analytics and a call tracking tool such as CallRail, with booked-job data pulled from the field service software. List each platform in the job ad, and note whether this person also oversees an outside agency.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Cost spikes
Cost per lead doubled last week in one city. What do you check?
A strong answer: Search terms, competitor activity, broken conversion tracking, landing page problems, budget changes, seasonality and spam leads.
Behavioral · Testing
Tell me about a test you ran that changed how you spent ad money.
A strong answer: Names the hypothesis, the test setup, the result and the budget change.
Ad costs differ from one metro to the next. Build targets from two seasons of your own account data, and review them monthly with the marketing manager.
Cost per Lead (CPL)
Ad spend divided by real leads, by campaign and month. Remove spam, wrong numbers and out-of-area callers first, and report cost per booked job right beside it.
Conversion Rate
Decide first what counts: a call over a set length, a submitted form or an online booking. Measure it per campaign in Google Ads with call tracking, not from page visits.
Click-Through Rate (CTR)
Clicks divided by impressions on search ads, by ad group, from Google Ads. A low rate on a search that fits your services points to weak ad copy or a weak offer.
Return on Ad Spend (ROAS)
Revenue from jobs booked through ads divided by ad spend for the same period. Use invoiced revenue, not quotes, and give long cleanouts time to finish before you judge.
Should a junk removal company run search ads and Local Services Ads together?
Often, yes, because they're billed differently and show in different spots. Search ads charge per click, and Local Services Ads charge per lead. Running both lets the specialist compare cost per booked job and move money to whichever wins in each area. Track them with separate call tracking numbers so the same customer isn't counted twice.
How much does a junk removal paid ads specialist make?
Market research analysts and marketing specialists who work for waste collection companies earned a median of $81,920 a year ($39.38 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $53,750 and $131,510 a year. Pay also depends on your local market, experience and bonus terms.
Are Meta ads worth it for junk removal?
They reach people before they search: someone planning a move, a spring garage purge or a parent's downsizing. Before-and-after videos of a cleared garage show the work plainly. Expect these leads to be less urgent than search leads, and have the call center follow up quickly anyway.
When is it time to bring ad management in-house?
When spend runs across several territories and needs daily bid, budget and schedule changes that an owner or a busy agency can't keep up with. An in-house specialist sees the call center and the truck schedule up close, so ads can slow down when crews are full. Some companies keep an agency for setup and have the specialist run it day to day.
The template asks for comfort with long screen time. Should the ad say that?
Name the screen work instead: most of the day in Google Ads, Meta Ads Manager, spreadsheets and call tracking dashboards. Comfort is a feeling, not a task. EEOC guidance allows asking whether an applicant can do the job's tasks, with or without an accommodation; broader questions about their abilities come only after an offer.
What should I ask a PPC candidate in the interview?
Give them an export of a search terms report and have them mark the terms they'd block, with reasons. Then ask how they would tie a Local Services lead to a finished job and its invoice. Ask about a campaign they cut or paused, and what the numbers showed. Strong candidates talk about booked jobs and revenue, not just clicks.
