A siding rehash specialist calls homeowners who got a siding estimate but didn't sign, learns what held them back, and sets up a second visit if the project is still on. They also tell sales and marketing why siding deals stall.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
The Rehash Specialist plays a pivotal role in reigniting interest among lost leads and previous prospects, ensuring a steady sales pipeline for our siding and exterior cladding services. This role is integral to boosting additional revenue while maintaining strong customer relationships through proactive outreach and follow-up.
2. Essential Duties and Responsibilities
Revisit lost leads and previous prospects to identify and nurture opportunities for new projects.
Re-engage with potential clients via phone calls, emails, and in-person meetings to drive conversions.
Collaborate with the sales and marketing teams to align outreach strategies and improve lead quality.
Maintain accurate records and update the CRM system to track lead progress and final outcomes.
Provide feedback on common customer objections and market trends to drive continuous improvements in service delivery.
3. Key Tasks / Daily Activities
Review the assigned lead list every morning and prioritize follow-up contacts.
Initiate contact with prospects through calls and emails to schedule consultations or re-engagement meetings.
Update and maintain detailed notes on prospect interactions and progress within the CRM system.
Attend daily team meetings to discuss lead status, share insights, and strategize re-engagement techniques.
Monitor campaign responses and adjust outreach efforts based on data-driven feedback to maximize conversion rates.
4. Key Performance Indicators (KPIs)
Re-engagement Rate: Achieve a lead re-engagement rate of at least 30%.
Conversion Rate: Convert a minimum of 20% of re-engaged leads into scheduled appointments.
Daily Callback Target: Complete at least 15 prospect follow-up calls per day.
Revenue Generation: Contribute to generating a minimum of $5,000 in additional revenue per month through successful project conversions.
5. Required Qualifications and Skills
Bachelor’s degree preferred or equivalent experience in sales, marketing, or business.
Minimum of 2 years’ experience in persuasive sales communication or customer re-engagement roles.
Strong interpersonal and communication skills with exceptional phone etiquette.
Proficiency in CRM software and basic data analysis for tracking and reporting purposes.
6. Preferred Experience
Experience in the home services industry, especially in siding and exterior cladding projects.
Proven track record of re-engaging lost leads or managing customer reactivation campaigns.
Familiarity with sales outreach strategies designed for niche home improvement markets.
Experience working collaboratively in a fast-paced, target-driven team environment.
7. Physical Requirements
Ability to occasionally lift up to 25 pounds when handling product literature or equipment.
Requires some mobility to move between office spaces and occasional on-site client meetings.
Ability to work in both office and outdoor environments, with seasonal variations in temperature.
Adequate visual and auditory acuity to manage phone communications and computer-based tasks.
8. Work Environment and Schedule
Typical work hours are Monday through Friday, 8:00 AM to 5:00 PM, with occasional evening meetings.
Some travel may be required for on-site client consultations and networking events.
Opportunity for remote work based on performance and team needs.
Occasional on-call duties to follow up on urgent lead re-engagements during peak periods.
9. Compensation and Benefits
Hourly rate range of $18 - $25 per hour, commensurate with experience and performance.
Performance-based bonuses available for exceeding re-engagement and revenue targets.
Comprehensive health, dental, and vision insurance plans.
401(k) with company matching contributions.
Additional fringe benefits including paid time off, professional development opportunities, and employee discounts.
10. Company Culture and Overview
We are a forward-thinking, growth-oriented company that values collaboration, innovation, and excellence in customer service.
Our culture is built on mutual respect and the shared goal of delivering outstanding home improvement solutions.
We foster an inclusive environment where every team member is empowered to contribute and succeed.
Join us and be part of a dynamic team that is dedicated to professional development and creating long-term career opportunities.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Every rehash job means calling people who said no. With siding, state calling laws, stale prices and the other company's product decide whether the second call gets anywhere.
Rhode Island sets narrower calling hours
Rhode Island's telephone sales law allows unsolicited sales calls only on weekdays from 9 a.m. to 6 p.m., except state and federal holidays, and on Saturdays from 10 a.m. to 5 p.m. Sunday has no hours at all. The law's exemption for calling past buyers doesn't reach a homeowner who only got an estimate, so the safe course is to set the dialer to these windows for Rhode Island numbers. Source: Rhode Island General Laws § 5-61-3.6: Hours of operation (defined in § 5-61-2).
South Carolina wants a name and a number up front
South Carolina's Telephone Privacy Protection Act says a sales caller must open with a first and last name and the name of the company, then promptly give a phone number and address where the company can be reached, plus the reason for the call. Script the opening so a revived siding lead hears all of it before any talk of colors or prices. Source: South Carolina Code Title 37, Chapter 21: Telephone Privacy Protection Act.
Older bids can outlast the calling window
Under South Carolina's law, a homeowner's inquiry supports sales calls for three months. After that, a homeowner who signed up for the federal Do Not Call list can't get a sales call. A company that wants the law's defense must show it pulled its registry download within 31 days before the call. Plenty of siding decisions stall past three months, so scrub the list before each calling block and move registered numbers to mail. Source: South Carolina Code §§ 37-21-20 and 37-21-70.
Re-price the old quote before you dial
An estimate from last spring was priced on last spring's material costs, and its color may have left the maker's line since. Before calling, check today's price in the price book and confirm the panel and color are still made. Opening with a number you'll have to take back hurts the second chance more than waiting a day to call.
Ask which siding line beat you
When a homeowner chose a cheaper bid but hasn't started, ask which maker and product line the other quote named, the panel thickness, and whether it included house wrap, trim coverage and soffit. Lay the two quotes side by side with the homeowner, line by line, before anyone talks about matching the lower number.
How much siding rehash specialists make
The closest BLS group for siding rehash specialists is telemarketers. Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $35,450 median for telemarketers in all industries. About 140 of the 58,430 telemarketers in that survey work for structure and exterior contractors.
Usually hourly with a bonus for revived jobs that sign, as the template lays out. Its whole hourly range is above the BLS median for telemarketing jobs at exterior contractors, and its top passes what most of them earn.
Structure and exterior contractors
$35,560$35,560 median Middle half $31,340–$36,720 10th–90th $27,540–$49,170
All industries
$35,450$35,450 median Middle half $29,640–$40,230 10th–90th $27,040–$50,350
$20k$30k$40k$50k$60k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$27,540
$31,340
$35,560
$36,720
$49,170
All industries
$27,040
$29,640
$35,450
$40,230
$50,350
BLS doesn’t publish pay for siding contractors on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Warm, patient phone manner with homeowners who turned you down
Careful CRM notes on every call, with the lost reason picked from a set list
Enough siding knowledge to talk product, color and scope without guessing
Keeps to calling hours and do-not-call rules without reminders
Hears the real reason behind "we're still thinking"
Teach these on the job
Your price book and current product and color lines
Your dialer, registry scrub and CRM codes
Calling laws in your states, such as Rhode Island's hours
What reps need from a callback to run a good second visit
Which lead sources revive best in your market
Rehash work runs from the sales CRM's lost-lead list and a dialer that checks numbers against the do-not-call registry before each session. The specialist also needs the price book or proposal software to confirm today's price, and an email tool for follow-up notes.
Siding rehash specialist interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Reopening an expired quote
A homeowner's quote expired and prices have gone up since. How do you open the call?
A strong answer: Reminds them of the project and their goals, is upfront that pricing changed, offers an updated quote or options and asks what's held them back.
Behavioral · Handling rejection
Tell me about a week when most of the old siding leads you called said they'd already hired someone. What did you change?
A strong answer: Looked at which leads and timing still worked, called sooner after quotes went quiet, adjusted the opening and tracked whether it helped.
Treat the template's targets as one company's example. Once you've worked a season of lost leads yourself, set goals by the age and source of the lead.
Re-engagement Rate
Of the lost leads called in a period, count those who talk about the project again. Report it by how old the estimate was.
Conversion Rate
Divide in-home appointments booked by re-engaged leads. Count an appointment only once the rep confirms it ran, so no-shows don't inflate the rate.
Daily Callback Target
Pull completed follow-up calls per day from the dialer or CRM log, counting live conversations and voicemails separately so the figure shows real effort.
Revenue Generation
Add the contract value of revived leads that signed in the month, credited after the contract clears the cancellation period. Check it against the office's signed-job report.
Career path
Appointment setterConfirms in-home visits and learns how siding leads get booked.
Rehash specialistWorks the lost-estimate list and reports why deals stall.
Why does a siding rehash job list lifting, outdoor work and hearing?
Those template lines describe tasks: carrying brochure boxes or a sample case to a meeting, walking a property with a homeowner in summer or winter weather, moving between offices and out to client meetings, and reading a screen and talking on the phone for much of the day. Describe the tasks that way in your ad, and ask whether someone can do them, counting any reasonable accommodation.
How much does a siding rehash specialist make?
Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $31,340 and $36,720 a year. Pay also depends on your local market, experience and overtime.
Should the rehash specialist send a revived lead back to the first rep?
Usually, if that rep still works for you and the homeowner liked them. Send a different rep when the homeowner complained about the first one or the rep has left. If a season or a storm has passed since the estimate, ask for a fresh measure, because new damage changes the scope and the price.
What should a siding rehash specialist do when the homeowner already had the house re-sided?
Thank them, ask which company and product they chose and why, and close the lead with that reason in the CRM. Don't pitch or knock the other installer. Gathered over a season, those answers show the sales manager which competitors and product lines are winning, and at what point in the sale the company lost.
What should the rehash specialist report to sales and marketing?
A short weekly count of lost reasons by product line: price, color indecision, financing, timing, a competitor, or a decision-maker who missed the visit. Add a few quotes in the homeowner's own words. Marketing can adjust ads and follow-up emails to meet the common stalls, and the sales manager can coach reps on the ones that start at the kitchen table.
