A siding marketing manager keeps the reps' appointment book full of homeowners who want new vinyl or fiber cement siding, trim and soffit. They run the ads, mailers, home show booths and follow-up emails, and see which ones end in signed contracts.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
Develop and execute innovative marketing campaigns that enhance brand presence and generate high-quality leads within the siding and exterior cladding industry. Drive strategic initiatives that support business growth while aligning with overall company objectives. Collaborate cross-functionally to craft messaging that resonates with both existing and prospective customers.
2. Essential Duties and Responsibilities
Develop, implement, and optimize comprehensive marketing campaigns focused on siding and exterior cladding products.
Enhance brand identity and positioning across digital and traditional channels.
Generate and nurture leads through creative content, targeted advertising, and strategic partnerships.
Analyze market trends and customer insights to adjust marketing strategies in real time.
Collaborate with sales and product teams to ensure marketing efforts effectively translate to revenue growth.
3. Key Tasks / Daily Activities
Monitor digital marketing campaigns and adjust budgets and strategies as necessary.
Develop content and creative assets for email campaigns, social media posts, and web promotions.
Engage with potential customers through social media, webinars, and community events.
Track and report on campaign performance metrics and ROI.
Coordinate with external agencies and vendors to execute specialized marketing projects.
4. Key Performance Indicators (KPIs)
Leads Generated: Achieve a minimum of 200 qualified leads per quarter.
Conversion Rate: Optimize campaign conversion rates to exceed 10%.
Brand Engagement: Increase social media engagement rates by at least 15% year-over-year.
Marketing ROI: Maintain a minimum return on investment of 300% on all marketing initiatives.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years of experience in marketing, preferably within the home services or construction sectors.
Proficiency in digital marketing tools, analytics platforms, and CRM systems.
Excellent communication, creative problem solving, and project management skills.
6. Preferred Experience
Experience in the siding, exterior cladding, or related home services industry.
Proven track record of designing and executing integrated marketing campaigns with measurable success.
Familiarity with SEO, SEM, and content marketing strategies tailored to the construction and home improvement sectors.
7. Physical Requirements
Ability to work in a standard office environment with extended periods of computer and phone use.
Occasional lifting of marketing materials and equipment (up to 20 lbs).
Flexibility to participate in offsite promotional events which may involve brief periods of standing or walking.
8. Work Environment and Schedule
Standard office hours, typically Monday through Friday, 8:00 AM to 5:00 PM.
Occasional after-hours or weekend events related to trade shows or customer engagements.
Minimal travel requirements for industry events, conferences, and partner meetings.
9. Compensation and Benefits
Base salary range of $65,000 - $85,000 USD per year, commensurate with experience.
Performance-based bonus structure aligned with lead generation and campaign ROI targets.
Comprehensive Health, Dental, and Vision insurance benefits.
401(k) plan with company match.
Additional fringe benefits such as paid time off, flexible work schedules, and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of innovation, collaboration, and continuous improvement.
Our team is dedicated to providing exceptional service and quality craftsmanship in the home services industry.
We value professional growth and are committed to supporting our employees in achieving both personal and career success.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most marketing managers buy ads and count leads. At a siding company, state contractor rules, warranty wording and energy claims limit what an ad can say.
Rhode Island wants the number in the ad
Rhode Island requires registered contractors to show their registration number in a conspicuous way on all advertising, proposals, contracts and invoices. For a siding company working there, that covers the website footer, search and social ads, mailers and home show banners. Treat truck wraps and yard signs as advertising too, and keep one approved artwork file with the number already in place so an agency can't drop it. Source: Rhode Island General Laws § 5-65-22: Display of certificate of registration.
Say whose lifetime the warranty means
If your ads mention a lifetime warranty, check them against the FTC's guides on warranty advertising. They say an ad that uses "lifetime" should make clear whose life or what life it refers to, for example as long as the first buyer owns the home. An ad that mentions a warranty should also say buyers can see the full warranty before the sale. Read the maker's transfer terms before the copy runs. Source: eCFR: 16 CFR Part 239, Guides for the Advertising of Warranties and Guarantees.
Energy savings claims need backup and a set line
If an ad says insulation and siding together can cut fuel bills, the FTC's R-value Rule calls for a reasonable basis for the claim. The ad has to list the products in the combination, say how much of the savings came from each (or rank them), and carry the line "Savings vary. Find out why in the seller's fact sheet on R-values. Higher R-values mean greater insulating power." TV, radio and space-constrained ads can skip those lines, but still need the proof. Get the maker's test data first. Source: eCFR: 16 CFR 460.19, Savings claims (FTC R-value Rule).
Every finished house markets its street
New siding changes the whole face of a house, so neighbors notice the week the crew leaves. Plan a mailer or door hanger for the nearest houses when each job wraps up, naming the product and color, and track replies by street. After a season you'll know which neighborhoods and house styles answer, and where the next canvass or ad dollar should go.
How much siding marketing managers make
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 270 of the 395,240 marketing managers in that survey work for structure and exterior contractors.
Expect a salary and a bonus on lead counts and campaign return, as the template describes. Exterior contractors pay most of their marketing managers more than that salary range, per BLS, so check it against your market before you post.
Structure and exterior contractors
$133,660$133,660 median Middle half $99,990–$171,910 10th–90th $80,190–$293,950
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$80,190
$99,990
$133,660
$171,910
$293,950
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for siding contractors on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Runs paid search and social ads and follows the results through to signed contracts
Writes plain ad copy that the company's warranty and legal facts can back up
Sets up lead tracking in a CRM from first click or call to signed job
Keeps agencies, print shops and show vendors on budget and on time
Explains campaign results to the CEO in a few clear numbers
Teach these on the job
Siding products: vinyl grades, fiber cement, insulated siding, trim and soffit
Your makers' contractor programs, co-op rules and brand guides
Contractor advertising laws where you operate
How storm season and the slow months shape your lead flow
What happens at your reps' kitchen-table visits
Expect a home improvement CRM such as LeadPerfection, improveit 360 or MarketSharp, call tracking, and the Google and Meta ad managers. Name your CRM in the job ad, and say whether the manager will also run the siding makers' online color visualizers on your website.
Siding marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Keeping energy claims honest
The owner wants ads saying new siding 'cuts your energy bills in half.' What do you do?
A strong answer: Pushes back unless there's real proof, uses accurate language about insulated siding or house wrap based on the manufacturer's data and gets legal review.
Behavioral · Using project photos
Tell me about how you used before-and-after photos or neighborhood marketing to win more work.
A strong answer: Got permission, used real jobs, targeted nearby homes and measured results.
The goals in the template show one shop's numbers. Track a full selling season of your own leads and contracts, then set targets that fit your territory and product mix.
Leads Generated
Count leads that meet a written definition, such as a homeowner with a real siding project who agrees to an in-home visit. Pull them from the CRM by source each quarter.
Conversion Rate
Divide signed contracts by qualified leads for each campaign, dating each sale back to its lead. Report it by product line so sales and marketing can compare.
Brand Engagement
Compare likes, comments, shares and saves per post against last year's matching months, which keeps storm season and winter judged against themselves.
Marketing ROI
Take gross profit from jobs signed from marketing leads, subtract the spend on ads, agencies, shows and mailers, and divide by that spend. Use the bookkeeper's job profit figures, not contract prices.
Career path
Marketing coordinator at a window or roofing companyRuns home show schedules, ad proofs and the lead list for a nearby trade.
Marketing managerOwns the siding company's lead flow, budget and brand.
Director of marketing for several branchesSets one budget and brand across markets while local staff run each branch's ads.
General managerRuns sales and operations together, with marketing as one of several teams.
Other roles in a siding & exterior cladding business
What do the lifting and event lines in a siding marketing manager's template involve?
They describe tasks like loading sample boards, display panels and banners for a home show, setting up the booth, and standing or walking for short spells while talking with homeowners. Some days include carrying a sample case into a meeting with a builder or an association. Otherwise the job is computer and phone work. In the interview, ask whether they can do these tasks; a reasonable accommodation can count toward a yes.
How much does a siding marketing manager make?
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $99,990 and $171,910 a year. Pay also depends on your local market, experience and bonus terms.
Can we use a siding maker's photos and product copy in our ads?
Often yes, if you belong to the maker's contractor program and follow its brand and image terms. Read those terms for how to show trademarks, which photos you may use, and whether co-op money needs approval first. Present maker photos as product photos, never as your own jobs, and replace them with your own finished houses as soon as you have them, since homeowners want to see local work.
Why do siding leads take months to sign, and what should marketing do about it?
A whole-house siding job is a big purchase with many choices: product, color, trim and often financing. Plenty of families wait on savings, a second opinion or the right season. Build a follow-up series of emails and mailers that speaks to those stalls, such as color guides, finished jobs in their area and what a typical install week looks like, and pass anyone who replies to sales the same day.
Who should answer online reviews at a siding company?
The marketing manager can watch the review sites and draft replies, but complaints about an install belong with the service or warranty team. Reply in public with a short note and a phone number, and leave out the customer's address and job details. Each month, send sales and operations the themes that keep showing up in reviews, so they can fix the cause.
