A window cleaning marketing manager gets homeowners to book before the spring rush and brings last year's customers back for another round. They run local search, ads, postcards, yard signs and email, then track which ones turn into paid jobs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Lead the strategic development and execution of marketing initiatives to strengthen the brand and drive lead generation for our window cleaning services. Collaborate with cross-functional teams to ensure cohesive messaging and innovative campaign solutions that support business growth. Play a key role in positioning the company as a leader in the home services industry through data-driven decision making and creative strategy.
2. Essential Duties and Responsibilities
Plan, develop, and execute comprehensive marketing campaigns tailored to the window cleaning market.
Strengthen brand identity by managing digital and traditional marketing channels.
Drive lead generation by utilizing SEO/SEM, social media, and targeted advertising strategies.
Analyze campaign performance and optimize strategies to maximize ROI and market penetration.
3. Key Tasks / Daily Activities
Monitor and manage social media accounts, website updates, and online advertising efforts.
Develop content marketing strategies, including blog posts, email newsletters, and promotional materials.
Coordinate with internal teams and external vendors to ensure seamless campaign execution.
Review performance metrics daily to adjust strategies and address emerging market trends.
4. Key Performance Indicators (KPIs)
Lead Generation: Generate a minimum of 150 qualified leads per month.
Customer Engagement: Achieve a customer satisfaction rating of >4.8 stars from marketing interactions.
Website Traffic: Increase monthly website visits by at least 20%.
Campaign ROI: Maintain campaign return on investment at >150%.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, or related field.
Minimum of 3 years of marketing experience with a focus on digital marketing campaigns.
Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
Excellent communication, creative problem-solving, and project management skills.
6. Preferred Experience
Previous work experience in the home services or window cleaning industry.
Exposure to local market marketing strategies and community engagement.
Experience with CRM systems and marketing automation tools.
Proven track record of successful campaign development in a competitive industry.
7. Physical Requirements
Ability to work in a typical office environment with extended periods of desk work.
Occasional travel to industry events, conferences, or local client meetings.
Minimal lifting of marketing materials or technology equipment as needed.
Comfortable working with technology and digital platforms.
8. Work Environment and Schedule
Standard office hours typically from 8:00 AM to 5:00 PM with flexibility during peak campaign periods.
Occasional evening or weekend events to support marketing initiatives if required.
Minimal travel, primarily within the local region for meetings and events.
Remote work options available based on performance and project requirements.
9. Compensation and Benefits
Competitive salary range of $65,000 - $85,000 per year based on experience and qualifications.
Performance bonuses tied to lead generation and campaign success metrics.
Comprehensive Health, Dental, and Vision insurance.
401(k) plan with company match and opportunities for professional development.
10. Company Culture and Overview
We foster a culture of innovation, collaboration, and continuous learning where every team member is valued and empowered to contribute their ideas.
Our focus on customer satisfaction and community engagement reflects our commitment to making a positive impact.
We offer a dynamic work environment that encourages professional growth and creativity.
Join us and be part of a team that is passionate about transforming the window cleaning industry through excellence in service and marketing innovation.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
The channels are the ones any local service uses. In window cleaning, the calendar, the repeat customer and the crew in the driveway shape the plan.
Spring is won in winter
Homeowners start thinking about clean windows when the weather warms, and the calendar fills in a hurry. The marketing manager plans offers, mailers and reminder emails in winter and launches them before the rush, so crews are booked ahead instead of chasing leads mid-season. Fall gets its own push for gutter cleaning.
Last year's customers come first
A household that books every spring, or spring and fall, is worth more over a few years than any single job. A big part of this job is reminders, rebooking offers and service plan sign-ups for past customers, plus tracking how many come back each year. New-customer ads cost more when last year's list goes unbooked.
The truck in the driveway sells the street
Neighbors notice a crew on ladders. Yard signs (with the homeowner's okay), door hangers on nearby homes and postcards to the streets around current customers can turn one job into the next. USPS Every Door Direct Mail lets you pick carrier routes and mail every address on them, with no mailing list needed. Source: USPS: Every Door Direct Mail.
Review requests at the front door
Crews finish at the front door, which makes it tempting to ask for a five-star review on the spot. Google's policy bars offering discounts or freebies for any review, asking only happy customers, setting review quotas for staff, and asking for specific content, such as a cleaner's name. Send every customer the same text or email after the job instead, with no strings attached. Source: Google Maps: Prohibited and restricted content (reviews).
Spring reminder emails are commercial mail
A "time to book your spring clean" email counts as a commercial message under the CAN-SPAM Act, even when it goes to past customers. It must show a valid postal address and tell people how to unsubscribe, and any unsubscribe request has to take effect within 10 business days. Source: FTC: CAN-SPAM Act, a compliance guide for business.
Residential vs. commercial window cleaning marketing
Both jobs build the brand and bring in work. Who buys, and how they decide, changes the plan.
Topic
Residential
Commercial
Who buys
Homeowners
Property managers, building owners and facility managers
How work is won
Search, ads, mail, signs and referrals, booked by phone or online
Bids and proposals, usually worked by a sales rep
Busy times
A spring rush, plus a fall gutter push
Contract renewals spread across the year
What wins trust
Reviews, before-and-after photos and neighbors' referrals
Safety record, insurance and references from similar buildings
Repeat business
Rebooking reminders and service plans
Recurring cleaning contracts for each building
How much window cleaning marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
The template's bonus rides on leads and campaign results. Tie part of it to rebooked past customers too, so it rewards spring revenue that lasts, not just new inquiries.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Plans a year of spending that front-loads late winter and early spring
Measures campaigns by jobs on the calendar and customers who return
Can write a door hanger a homeowner reads in five seconds
Turns before-and-after photos into posts and ads that look like your brand
Confirms the CSRs are staffed for the calls before a promotion goes out
Teach these on the job
What a full visit includes: windows, screens, tracks and add-ons
How lead sources get tagged in your field software
Google's review policy and CAN-SPAM basics
Your route map, so offers go where crews already work
Brand rules for trucks, uniforms and yard signs
Google Analytics and SEMrush, both named in the template, cover the website side. Day to day, add Google Business Profile, Google and Meta ads, an email tool, and the booking records in a field app like Jobber or a quoting tool that serves window cleaners, such as ResponsiBid, which is where a campaign proves it paid.
These targets came from one template, not your market. Reset them from your own lead counts and booked revenue before the year starts.
Lead Generation
Tally inquiries that could become a booked job: a real person, a home you serve, a service you sell. Report the count by channel each month, and look at quote requests apart from calls.
Customer Engagement
Average the star ratings people give on a brief survey after they book from a campaign or after their first cleaning. Comments that mention a confusing offer, price or package point to copy that needs fixing.
Website Traffic
Monthly sessions in Google Analytics, measured against the same month a year earlier so the spring jump doesn't flatter the trend. Watch visits to quote and booking pages, not just the home page.
Campaign ROI
For each campaign, subtract its cost from the revenue its leads booked, then divide by the cost. Use lead source tracking in your field software, and credit a rebooked customer to one campaign only.
Should a window cleaning company market gutters and pressure washing on their own?
Yes, alongside the window work. Homeowners search for each service by name, so each one needs its own page, ads and photos. Timing differs too: gutter cleaning sells in fall, after the leaves drop, and house washing and driveway cleaning fit spring and summer. Bundles raise the ticket, so offer them to people who book windows.
How much does a window cleaning marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
What should a window cleaning marketing manager track besides leads?
Rebooking: how many of last year's customers booked again. Cost per booked job, not just cost per lead. Average ticket, since a gutter or house wash add-on raises it. Service plan sign-ups. And the mix of new and returning customers by month, which shows whether growth comes from ads or from keeping customers.
Should we ask before posting photos of a customer's home?
Yes, as a habit. Before-and-after shots sell window cleaning well, but a house is personal. Get the homeowner's okay in writing or by text, leave out house numbers, faces and license plates, and take a photo down if someone later asks. A checkbox on the booking form saves crews from asking at the door.
How is marketing different from sales at a window cleaning company?
Marketing brings in inquiries and keeps past customers coming back. Sales reps quote the work and close it, and a rehash specialist follows up on quotes that didn't book. The marketing manager should share lead source data with the sales manager each week, so both know which channels bring buyers and which bring price shoppers.
