A commercial window cleaning marketing manager gets property managers, facility managers and builders to ask for a walk-through. The job covers case studies, email and LinkedIn campaigns, trade events, and reports that tie each one to signed buildings.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Responsible for developing and executing strategic marketing campaigns that drive brand awareness, enhance lead generation, and ultimately contribute to the growth of our Commercial Window Cleaning division.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing strategies tailored to the commercial window cleaning market.
Craft innovative campaigns focused on brand building and effective lead tracking.
Monitor and analyze commercial leads to optimize conversion initiatives.
Collaborate with the sales team to ensure alignment between marketing efforts and revenue targets.
Utilize data-driven insights to continuously refine campaign performance and market positioning.
3. Key Tasks / Daily Activities
Oversee management and adjustment of both digital and traditional marketing campaign elements.
Analyze performance metrics and prepare daily reports on campaign progress.
Coordinate with creative teams to produce compelling marketing materials.
Engage with potential commercial clients through networking events and digital outreach.
Monitor market trends and competitor activities to inform campaign adjustments.
4. Key Performance Indicators (KPIs)
Revenue per campaign: Achieve a minimum ROI improvement of $1500 per campaign.
Commercial lead conversion rate: Increase conversion to above 15%.
Brand engagement rate: Enhance engagement by over 20% year-over-year.
Customer satisfaction rating: Maintain a rating above 4.8 stars.
Campaign click-through rate: Exceed a 5% click-through rate consistently.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in a marketing management role.
Proven ability to design and implement effective marketing campaigns.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent written and verbal communication abilities.
6. Preferred Experience
Experience in the home services or commercial cleaning industries.
Background in digital marketing and effective lead generation techniques.
Familiarity with customer relationship management (CRM) and marketing automation tools.
Prior exposure to data-driven marketing performance analysis.
7. Physical Requirements
Occasionally lift up to 20 lbs for materials or equipment during presentations.
Frequent use of laptop and mobile devices in a typical office setting.
Moderate travel required for meetings, industry events, and collaborative sessions.
Primarily indoor work environment with occasional off-site visits.
8. Work Environment and Schedule
Standard work hours from 9 am to 5 pm.
Occasional evening or weekend work may be required to meet campaign deadlines.
Limited travel required for industry events and meetings.
Collaborative office environment with flexible work options available.
9. Compensation and Benefits
Salary range: $60,000 - $80,000 per year (USD).
Eligibility for performance-based bonuses to reward exceptional campaign outcomes.
Comprehensive health, dental, and vision insurance benefits provided.
401(k) retirement savings plan with company matching.
Paid time off, vacation, and professional development opportunities.
10. Company Culture and Overview
Our company fosters an environment of innovation, where every team member is encouraged to accelerate their professional growth.
We value diversity, collaboration, and a commitment to excellence in customer service.
Our culture celebrates creative problem-solving and continuous improvement.
We are dedicated to building strong relationships with our clients through outstanding service and reliable expertise.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What makes commercial window cleaning marketing different
The buyers here manage buildings for owners. They want proof that your crews work safely at height. That changes what you can claim, what you film and how you count a lead.
Chemical-free has to hold on every job
Pure water systems and water-fed poles let crews clean a lot of glass without soap. So it's tempting to call the service chemical-free. Under the FTC's Green Guides, misrepresenting that a service doesn't use a substance is deceptive. Even a true free-of claim can mislead if the service uses something with the same or similar environmental risks. If crews use detergent or a cleaner on construction residue, qualify the claim or drop it. Source: eCFR: 16 CFR 260.9, Free-of claims (FTC Green Guides).
Drone video is a business flight
Aerial video of a crew on a tower makes a strong ad. Under the FAA's Part 107 rules, the person flying the drone needs a remote pilot certificate. The other option is direct supervision by a certified remote pilot who is able to take control right away. If the building sits in controlled airspace near an airport, the flight also needs prior approval from air traffic control. Hire a certified pilot, or get one on staff, before you film. Source: eCFR: 14 CFR 107.12, Requirement for a remote pilot certificate.
Every rope photo should show the backup line
A building's risk manager may judge your crews by the pictures on your website. OSHA requires each worker on a rope descent system to use a separate, independent personal fall arrest system. Before a photo or clip goes into a proposal or online, check that the second line is in the shot. Retire older pictures that don't show it. Source: eCFR: 29 CFR 1910.27, Scaffolds and rope descent systems.
Reach managers before their budgets close
Ask each property manager when they build next year's budget for the building. A proposal that arrives after the budget is set may wait a year for an answer. Keep those dates in the CRM, and time case studies, event invites and proposals so they land ahead of each one.
One lead can carry a portfolio
A regional manager at a property management firm may look after many buildings. One good first job can open the rest. Track each lead by firm and by building, so the report shows every building a campaign reached and every contract that followed. If you don't, a campaign that won several buildings through one contact looks like a single sale.
How much commercial window cleaning marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
The template's plan is a salary with bonuses for campaign results. The template's band is lower than every BLS figure shown for this role. Raise it for an experienced hire, or promote a coordinator who is ready.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writes plain case studies and proposal pages a property manager can forward to an owner
Builds lead reports that tie each campaign to signed buildings
Runs email and LinkedIn campaigns aimed at property and facility managers
Sets a shared definition of a qualified lead with the sales manager
Checks every claim, photo and video before it goes out
Teach these on the job
What safe rope, stage and lift work looks like on camera
Pure water and water-fed pole cleaning, and what can truthfully be said about it
Which property management firms and general contractors are active in your market
FAA drone rules, or how to hire a certified pilot
The company's CRM and proposal templates
Expect HubSpot, Salesforce or a similar CRM, plus an email sender, LinkedIn and a design tool for proposals. Photos and video of rope, stage and lift work come from your own crews or a hired drone pilot. A candidate who can plan a shoot on a roof is worth more than one who only edits.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Reaching property managers
How would you get in front of property managers and facility directors in a new market?
A strong answer: Joins local building owner and property manager groups, uses targeted lists and LinkedIn, offers useful content like safety checklists, and tracks meetings booked.
Behavioral · Case studies
Tell me about a case study or reference story you created with a business client.
A strong answer: Got written approval, focused on the client's problem and result, and used it in sales.
Take the template's targets as a guide, not a rule. Set real ones from your past leads and signed building values when the budget is drawn up each year.
Revenue per campaign
Tag every lead with the campaign that brought it in. Add up first-year contract value from the buildings each campaign won, and subtract what the campaign cost. Review it each quarter, since commercial deals close slowly.
Commercial lead conversion rate
Divide signed contracts by qualified commercial leads from the same period. Agree in writing with the sales manager on what qualified means, such as a named building and a decision maker.
Brand engagement rate
Pick the channels property managers use, such as LinkedIn and email. Track replies, comments, shares and clicks against reach. Measure each month against the one a year earlier, so seasonal dips don't mislead you.
Customer satisfaction rating
Send property managers a short survey from the CRM after each service visit or each quarter. Read every low score with operations and log what changed as a result.
Campaign click-through rate
Divide clicks by delivered emails or ad views, from the email or ad platform for each campaign. Break it out by audience, such as property managers and contractors, to see which message works for whom.
Career path
Marketing or proposal coordinatorBuilds bid packages, keeps the client list clean and runs email sends for a building maintenance firm.
Marketing ManagerOwns the campaigns, case studies, events and lead reports for the whole company.
Director of business developmentSets marketing and sales plans when the company adds a second city. The sales manager still leads the reps.
Other roles in a commercial window cleaning business
Who should a commercial window cleaning marketing manager reach first?
Start with people who buy for many buildings at once. That means regional property managers, facility managers at companies with several sites, and general contractors who need final cleans on new buildings. Retail and restaurant chains can fill storefront routes between bigger jobs. Build the list by firm and by building. Ask the sales team which names they already know before a campaign goes out.
How much does a commercial window cleaning marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Which events are worth a commercial window cleaning marketing budget?
Go where property and facility managers meet. Local chapters of BOMA, IREM and IFMA hold meetings and vendor shows. Builder groups reach the contractors who buy construction cleans. A few events in person, with a sales rep at your side, usually beat a booth at many. Note each contact and the buildings they manage, and follow up the same week.
What should a case study for a high-rise account show?
Show the building type, the access method, how often the glass is cleaned and how the crew worked around tenants and street traffic. Get the property manager's written OK before you name or picture the building. Have your safety lead look over each photo. A short quote from the manager about scheduling can carry more weight than a list of services.
Do search ads work for commercial window cleaning?
They can work if the ads stay apart from homeowner searches. Bid on terms like commercial, storefront, high-rise and post-construction window cleaning with your city name. Add homeowner terms as negative keywords so the budget doesn't go to house calls. Send clicks to a page written for property managers with a short walk-through request form. Count only leads that name a building.
Why does a marketing job here list lifting up to 20 pounds?
Think of tasks like hauling a trade show banner, a carton of brochures or a demo kit holding a section of water-fed pole. Beyond that, the list covers laptop and phone work, travel to meetings and events, and some building visits. Walk candidates through those tasks. Ask whether, with or without reasonable accommodation, they can do those tasks.
