Concrete and masonry rehash specialist job description
A concrete and masonry rehash specialist calls back homeowners whose driveway, patio and wall quotes stalled, and past customers ready for sealing or a second project. They learn what held up each job, offer the finish and phase options sales has priced, and clear every number against the calling rules before dialing.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
Serve as a pivotal team member by re-engaging lost leads and prospects to generate additional revenue. Focus on building relationships with former customers and potential clients within the concrete and masonry industry. Drive business growth and recovery by effectively communicating value propositions and benefits. Work collaboratively with the sales team to enhance customer satisfaction and retention.
2. Essential Duties and Responsibilities
Revisit previously lost leads and analyze past interactions to identify opportunities for re-engagement.
Develop personalized outreach strategies for prospects in the concrete and masonry market.
Collaborate with sales and marketing teams to create targeted follow-up campaigns.
Track and document all interactions in a CRM system for ongoing analysis and follow-up.
3. Key Tasks / Daily Activities
Initiate phone calls, emails, and in-person visits to previous leads and dormant clients.
Provide detailed information and updates on new products, services, and special promotions.
Schedule follow-up appointments and coordinate with sales representatives for further engagement.
Monitor response rates and adjust outreach tactics to maximize conversion efficiency.
4. Key Performance Indicators (KPIs)
Conversion Rate from re-engaged leads: Target 30%.
Number of follow-up calls per day: Minimum 20 calls.
Customer reactivation rate within 90 days: Target 25%.
Revenue generated from rehashed leads: Minimum $10,000 per month.
5. Required Qualifications and Skills
High school diploma or equivalent; Bachelor’s degree preferred in Business, Marketing, or related field.
2+ years of experience in sales, customer service, or lead follow-up roles.
Excellent communication and negotiation skills with a customer-centric approach.
Proficiency in CRM software and aptitude for data analysis and reporting.
6. Preferred Experience
Previous work in the home services, concrete, or masonry industry.
Experience in re-engagement strategies and digital marketing tactics.
Familiarity with local market conditions and customer demographics.
Proven track record of reviving dormant leads and boosting revenue.
7. Physical Requirements
Ability to sit, walk, and stand for long periods during client meetings.
Occasional lifting of materials up to 25 pounds when handling marketing collateral.
Comfortable working in both office and field environments, including outdoor conditions.
Capability to travel to client locations within the assigned territory.
8. Work Environment and Schedule
Typical work hours: Monday through Friday, 8:00 AM to 5:00 PM.
Flexibility required to accommodate client meetings during evenings or weekends when necessary.
Minimal on-call duties with occasional after-hours outreach during peak campaign launches.
Office-based role with regular trips to client sites as needed.
9. Compensation and Benefits
Hourly rate: $20 - $25 per hour, subject to experience.
Performance-based bonuses and commission structure tied to successful re-engagement and revenue targets.
Health, Dental, and Vision insurance coverage.
401(k) matching and additional fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
We are a growth-oriented company passionate about delivering exceptional service in the concrete and masonry industry.
Our team values collaboration, innovation, and continuous improvement to support personal and professional growth.
We foster a friendly and inclusive culture where every member is empowered to contribute to our success.
Join us on our mission to revitalize client relationships and drive sustainable revenue through thoughtful re-engagement.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Few concrete quotes end in a flat no. They wait out the winter, stall on the price of a stamped finish, or lose to a cheaper fix that isn't the same job. Past customers come back for sealing and for the patio they skipped when they did the driveway.
Offer a different finish before a lower price
A stamped and colored patio priced over budget can often become a broom-finished slab with a stamped border, one color instead of two, or a simpler pattern. Find out what the homeowner cared about most, the size, the pattern or the color, then offer only the swaps the sales manager has already priced. If the size, thickness or tear-out changes, the estimator reprices it, and the specialist waits for that number.
The cheaper quote may be a different repair
A homeowner with a sunken or cracked driveway may be holding a lower quote for other work: lifting the slab, a thin overlay, or patching instead of tearing out and pouring new. Ask what the other company proposed and how long it said the fix would last. Lifting can be the right call for a sound slab that settled, so be fair about it. If the homeowner wants the two compared, send the estimator back to look at the slab.
Sealing season and the 540-day line
Past driveway and decorative customers are the warmest list, and sealing is the natural call. NRMCA suggests a breathable sealer against winter weather and salt, put on a reasonably dry slab, and names late summer after a few dry days as an ideal time. The FTC's rule lets a seller keep calling a past buyer's registered number for 540 days after the purchase. If your care sheet sets resealing later than that, ask at the final walk for a signed agreement that names your company and the number. Source: eCFR: 16 CFR 310.2, Telemarketing Sales Rule definitions (established business relationship).
The builder's buyers never bought from you
A subdivision you poured for a builder looks like a ready list for patios and walls. But the builder was your customer, not the family that moved in. With no purchase or inquiry of their own, there's no business relationship, so the FTC's rule bars a sales call to a number on the registry unless they've signed written permission naming your company. Leave them to marketing: a mailer, or a yard sign at your next job on the street. Once a family asks about a patio, its 90-day window opens. Source: eCFR: 16 CFR 310.4, Telemarketing Sales Rule do-not-call provisions.
Spring calls start from the board
Quotes that waited out the winter get their calls once the operations manager posts the first open pour weeks, not on the first warm day. Have the estimator check the number against the plant's current price sheet first, and ask the homeowner whether the old slab heaved or broke up more over the winter, since that changes the tear-out. Offer the week a crew is free, never a set day.
How much concrete and masonry rehash specialists make
The closest BLS group for concrete and masonry rehash specialists is telemarketers. Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. That’s about the same as the $35,450 median for telemarketers in all industries. About 140 of the 58,430 telemarketers in that survey work for structure and exterior contractors.
The template's hourly range comes with bonuses and commission on revived work. Its whole hourly range sits above this chart's median for telemarketers at structure and exterior contractors, and its top beats what nine in ten of them earn, which fits a job that works real quotes and visits homes. Tie the bonus to revived jobs that have poured and paid in full, since a patio signed in November can still shrink or fall through before April.
Structure and exterior contractors
$35,560$35,560 median Middle half $31,340–$36,720 10th–90th $27,540–$49,170
All industries
$35,450$35,450 median Middle half $29,640–$40,230 10th–90th $27,040–$50,350
$20k$30k$40k$50k$60k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$27,540
$31,340
$35,560
$36,720
$49,170
All industries
$27,040
$29,640
$35,450
$40,230
$50,350
BLS doesn’t publish pay for concrete and masonry contractors on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Talks through finish, size and phase options without quoting a new price
Sets a dated callback on each open quote and meets the date
Checks registry status, the purchase or inquiry date and written permission before dialing
Logs a complaint about an old job for the general manager before any sales talk
Hands the estimator clear notes on what the homeowner wants repriced
Teach these on the job
Broom, stamped, colored and exposed finishes
How your quotes break out tear-out, base, steel and finish
The finish swaps and phased options sales has already priced
Your care sheet and when it calls for resealing
Your CRM's lost-quote stages and your do-not-call list
The list lives in the CRM: unsigned quotes with the estimator's photos and measurements, and past jobs with their finish and pour date. Tag each past job with the date 540 days after its final payment; past that date, a registered number gets a sealing mailer, not a call, unless written permission is on file.
Concrete and masonry rehash specialist interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Reviving price objections
You call a homeowner who got a driveway quote last fall and never signed. They say it was too expensive. What do you do?
A strong answer: Asks what they'd want to change, offers options like phasing or a different finish, mentions scheduling for the season, and doesn't jump to a discount.
Behavioral · Seasonal follow-up
Tell me about a time you got a customer to go ahead after they had put a project off for a season.
A strong answer: Explains when and why they called back, what they offered, and why it worked.
Count a rehash win when the job pours, not when it signs, since a long winter can change a homeowner's mind. Set your own targets after the first full season.
Conversion Rate from re-engaged leads
Revived quotes that signed and poured, divided by quotes where the homeowner talked and named a next step. Report plain flatwork, decorative work and walls on separate lines.
Number of follow-up calls per day
Calls from the phone log to numbers cleared by your do-not-call checks. In spring, read it beside the board: calls that keep booking after the open pour weeks fill only push homeowners into fall.
Customer reactivation rate within 90 days
Past customers called this quarter who booked new work, such as sealing, steps or a wall, within 90 days of the first call, divided by past customers called.
Revenue generated from rehashed leads
Revenue from revived jobs once poured and invoiced, by month. A fall signing poured in April counts in April, so read the spring months together.
Should the rehash specialist call builders who stopped sending lots?
No. Builder accounts belong to the general manager, who sets each builder's prices, and to the sales staff who talk with its purchasing team. If a homeowner mentions a builder or a new subdivision, pass it along. Rehash stays with homeowners, where a stalled quote or a sealing job is one household's decision.
How much does a concrete and masonry rehash specialist make?
Telemarketers who work for foundation, structure, and building exterior contractors earned a median of $17.09 an hour ($35,560 a year) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $31,340 and $36,720 a year. Pay also depends on your local market, experience and overtime.
What if a past customer brings up cracks or flaking on the old job?
Stop selling. A complaint isn't a lead, so it goes to the general manager's log the same way any crack call from the office does, and the file goes on hold. No sealing offer or add-on goes out until the GM has decided what the warranty covers and the homeowner has heard back.
What does the template's physical section ask of a rehash specialist?
The template lists sitting, walking and standing for long periods, lifting up to 25 pounds, and some outdoor work. In this job that means an occasional home visit: walking a yard with the homeowner to look at an old slab, and carrying color charts, stamp samples or sample boards. Write that visit work into the ad and invite requests for accommodation.
Should a rehash specialist follow up on commercial bids we lost?
Leave those with whoever priced them. A general contractor's bid follows plans and specs, and only the estimator can say why a number lost or what a rebid would change. Rehash can log the result when a contractor reports it, so the sales manager can tell which contractors you win with and which only shop your price.
