Concrete and masonry marketing manager job description
A concrete and masonry marketing manager fills the estimate calendar with patios, driveways and walls for homeowners. They also make the company known to home builders and general contractors. They time spending to the pour season, keep photos of real jobs, and check every sign, photo and claim.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, structure and exterior contractors · BLS, May 2025
Annual pay: 10th percentile $80,190, middle half $99,990 to $171,910, 90th percentile $293,950. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
Chief Executive Officer
Department
Marketing
Schedule
Weekdays 8 to 5, some event weekends · Monday to Friday, 8 a.m. to 5 p.m., with some evening or weekend home shows and builder events, and some remote days
Also called
Marketing director · Marketing and outreach manager · Digital marketing manager · Brand manager
Concrete and masonry marketing manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
Responsible for developing and executing strategic marketing campaigns that elevate the company brand and drive commercial and residential lead generation. Plays a critical role in crafting creative content and digital strategies to support overall business growth in the concrete and masonry industry. Collaborates with internal teams to ensure alignment of marketing initiatives with company objectives and market trends.
2. Essential Duties and Responsibilities
Develop and implement multifaceted marketing campaigns specific to the concrete and masonry market.
Cultivate a strong brand identity that resonates with both commercial and residential clients.
Drive lead acquisition through targeted digital strategies, social media management, and community outreach.
Analyze campaign performance and adjust strategies to achieve optimal results and customer engagement.
3. Key Tasks / Daily Activities
Manage and update the company website, social media profiles, and digital content on a daily basis.
Monitor and analyze marketing metrics, making data-driven recommendations for improvements.
Coordinate with sales and operations teams to align marketing efforts with lead conversion strategies.
Engage with customers and industry partners to build relationships and generate referrals.
4. Key Performance Indicators (KPIs)
Increase monthly commercial/residential leads generated by at least 20%.
Achieve a customer satisfaction rating of over 4.8 stars on post-service surveys.
Maintain a callback rate below 5% for all marketing-generated inquiries.
Generate a minimum of $150 in revenue per lead conversion through targeted marketing campaigns.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of experience in a marketing role, preferably within the home services or construction industry.
Proficient in digital marketing tools, CRM systems, and social media platforms.
Strong analytical, communication, and project management skills.
6. Preferred Experience
Experience in the concrete, masonry, or home services industry.
Proven track record of successful lead generation and digital campaign management.
Background in both commercial and residential marketing strategies.
Familiarity with SEO, SEM, and content marketing best practices.
7. Physical Requirements
Ability to work in an office environment with occasional travel to job sites or industry events.
Adequate vision and hearing for the use of computer systems and marketing tools.
Occasional light lifting of marketing materials and promotional items (<20 lbs).
Comfortable working in various environmental conditions during event setups or site visits.
8. Work Environment and Schedule
Typical work hours are Monday through Friday from 8:00 AM to 5:00 PM.
Occasional evening or weekend hours may be required for special projects or events.
Minimal travel required for industry events and client meetings.
Ability to work in a collaborative office environment with a remote work option as needed.
9. Compensation and Benefits
Competitive salary range between $65,000 and $80,000 annually based on experience.
Performance-based bonuses or commission structures linked to lead generation and campaign success.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401(k) plan with company match, paid time off, and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we foster a culture of innovation, collaboration, and continuous growth.
Our team is passionate about delivering outstanding service in the home services industry while empowering each member to reach their full potential.
We are committed to a balanced work environment that values both professional success and personal well-being.
Join us in redefining industry standards and driving success through creative marketing strategies.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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Homeowners buy a patio or a driveway from pictures and a yard sign down the street. Builders and general contractors buy from people they know. This manager works both sides and times it all to the pour season.
Builders gather at their local association
NAHB describes itself as a federation of more than 700 state and local associations. About a third of its members are home builders and remodelers, and the rest work in related fields, building supply among them. Join the one in your area, go to its meetings, and ask which events the builders you want really attend. Bring a one-page sheet: the work you pour and build, your crews and service area, your insurance, and photos of builder jobs. The general manager and sales still own each account. Source: NAHB: History and values.
The job sign can be required
In Arkansas, for example, a contractor licensed by the state's Residential Contractors Committee must post a sign at every residential job site. It shows the name the license was issued under and the license number, in letters at least three inches high. A new driveway roped off to cure sits in front of the neighbors for days. So design one sign that does both jobs: the required name and number, plus a phone number and web address. Check the sign rules in your own state and towns. Source: Arkansas Residential Licensing Law and rules, 17 CAR 295-115, revised April 2026 (example).
Your photos show how crews cut
OSHA's construction silica table lists one setup for handheld, walk-behind and stationary masonry saws: a saw with a built-in system that keeps water flowing to the blade. A photo of a worker dry-cutting block or an old slab in a cloud of dust shows the opposite. A general contractor sizing up a sub before inviting it to bid may notice. Check every job photo and video for wet cutting, and for the gear your written plan calls for, before it posts. Source: eCFR: 29 CFR 1926.1153, Table 1, respirable crystalline silica in construction.
Show the finish a few summers on
Homeowners pick stamped and colored concrete from pictures, so tag every shot with its pattern, color and pour year, and sales can pull a match in seconds. A patio shot the day the sealer goes on looks darker and glossier than it will after a few summers of sun and traffic. Shoot older jobs too, and label the year, so the buyer sees what the finish turns into, not just pour week.
Stop selling pours the cold will take
NRMCA advises caution with exterior concrete placed in late fall, winter or early spring if it will freeze soon after, while still soaked. That sets up scaling. So each fall, ask operations for the last date they'll pour outdoor flatwork. Well before that date, pull ads that promise a start before winter and switch to booking spring estimates. Nobody should sell a November patio the crews shouldn't pour. Source: NRMCA Concrete in Practice 2: Scaling concrete surfaces.
How much concrete and masonry marketing managers make
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 270 of the 395,240 marketing managers in that survey work for structure and exterior contractors.
Salary is the base here, with bonus or commission money for lead and campaign results. Its top sits just under the tenth percentile in this chart for marketing managers at structure and exterior contractors, so a candidate with the degree and three years it asks for may expect more. Pay the bonus on revenue from poured jobs, read by source, rather than on lead counts a cheap home show can pad.
Structure and exterior contractors
$133,660$133,660 median Middle half $99,990–$171,910 10th–90th $80,190–$293,950
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Structure and exterior contractors
$80,190
$99,990
$133,660
$171,910
$293,950
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for concrete and masonry contractors on their own. These figures cover foundation, structure and building exterior contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has marketed a contractor that sells to homeowners and to builders or general contractors
Shoots and tags job photos so sales can find a pattern and color in seconds
Reads the crew schedule and moves spending before the board fills
Writes a one-page capability sheet a builder's purchasing manager will keep
Spots a dry saw cut or missing safety gear in a photo before it posts
Teach these on the job
Stamp patterns, colors, sealers and finish names
The local home builders association and the builders in it
How your CRM tags lead sources and tracked calls
Job sign rules in the states and towns you work in
Which towns send your best patio, driveway and wall leads
Job photos live in a library tagged by finish, pattern, color and pour year, beside the CRM's lead sources and tracked calls. For commercial work, keep the company listed under both concrete and masonry on the plan rooms and bid sites where local general contractors find subs.
Concrete and masonry marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Seasonal planning
Leads spike in spring and dry up in late fall. How would you plan the year?
A strong answer: Runs early pre-booking campaigns, shifts winter spend to masonry or commercial work, and doesn't generate leads the crews can't serve.
Behavioral · Referral partnerships
Tell me about a referral or partner program you built.
A strong answer: Names partners like landscapers, pool builders or home builders, how they set it up, and the leads it brought.
Compare each spring month with the same month a year ago, not with February, and keep builder and homeowner numbers apart. Swap in your own figures once a full season is in.
Increase monthly commercial/residential leads generated by at least 20%
Count homeowner leads and builder or contractor inquiries on separate lines each month. Watch the trend over three months, since one rainy week can sink a single month's count.
Achieve a customer satisfaction rating of over 4.8 stars on post-service surveys
Ratings from homeowners whose job started as a marketing lead, sorted by source. A low score that blames a promise from an ad, such as a color or a start date, is marketing's to fix.
Maintain a callback rate below 5% for all marketing-generated inquiries
The template leaves open which callback it means. For marketing, count jobs sold from its leads whose callback traces to something an ad or photo led the buyer to expect, such as gloss, color or no cracks, using the GM's callback log.
Generate a minimum of $150 in revenue per lead conversion through targeted marketing campaigns
Revenue from a campaign's signed jobs divided by all the leads it brought, read once those jobs are poured. Count builder lots one by one, not as a single lead.
Career path
Marketing coordinatorKeeps the photo library, job signs and home show booth in order.
Marketing managerOwns lead sources, builder outreach and every photo and claim that runs.
Director of marketingLeads homeowner, builder and commercial marketing across several markets.
General managerSome move on to run a market where they already know the builders.
Should a concrete company post a price per square foot?
Only with what it covers. The real price swings with tear-out, thickness, base, steps, pump access and the finish, so one bare number draws callers whose jobs cost far more. If you post one, tie it to a plain example, such as a broom-finished slab on a flat, open site with no tear-out. Have the general manager approve it, and update it when a ready-mix plant changes its price sheet.
How much does a concrete and masonry marketing manager make?
Marketing managers who work for foundation, structure, and building exterior contractors earned a median of $133,660 a year ($64.26 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $99,990 and $171,910 a year. Pay also depends on your local market, experience and bonus terms.
The template's revenue-per-lead target looks small. Does it fit concrete?
Treat it as a floor. A single patio or driveway brings in far more than that, so most months should clear it with room to spare. The figure matters for cheap, loose leads, such as home show slips or a broad social ad, where many never turn into an estimate. Work out revenue per lead for each source from your own year, then set the target from the weakest source you still want to keep.
What tasks does the vision and hearing line in the template cover?
It stands for tasks like these: matching a stamped patio's color in a photo to the color chart before an ad runs, working in ad and report screens for hours, and taking calls from builders and event staff. The line ships unchanged with the template. Add a line inviting requests for accommodation, and talk through those tasks with each finalist.
What should a concrete marketing manager do in winter?
Use the slow months for the builder and commercial side. Update the capability sheet, the project list and the bid-site profiles, and set up meetings through the builders association. Shoot last year's jobs on the first clear days, plan the spring home show booth, and write the spring email to past customers about the patio, steps or wall they mentioned when you poured their driveway.
