A deck and patio sales manager hires, trains and rides along with the reps who measure backyards, draw decks in 3D and sell them at the kitchen table. They write how commission works on decks still waiting on an HOA or a permit, set rules for sharing designs before a sale, and coach from what each rep's handoffs miss.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, other specialty trade contractors · BLS, May 2025
Annual pay: 10th percentile $72,150, middle half $82,840 to $163,890, 90th percentile $204,970. Source: BLS Occupational Employment and Wage Statistics, May 2025.
Reports to
General Manager
Department
Sales
Schedule
Weekdays 8 to 5, plus field days · Office, hybrid and field time, with longer days in peak selling months and regular trips to homes, builds and events
Also called
Director of sales · Design sales manager · Outdoor living sales manager · Residential sales manager
Deck and patio sales manager job description template
This is our Role Blueprint, word for word. Replace the highlighted fields and adjust the example targets and pay to fit your company.
Serve as the strategic leader for deck and patio builders’ sales initiatives, driving revenue growth and building a high-performance sales team. Establish and execute sales strategies that align with company goals while coaching representatives to achieve excellence. Act as a key liaison between the sales team and upper management to ensure accountability and continuous improvement. Enhance customer relationships through innovative approaches and industry knowledge.
2. Essential Duties and Responsibilities
Lead and mentor the sales team to achieve and exceed set revenue targets.
Develop and implement strategic sales plans to drive growth in the deck and patio construction sector.
Analyze market trends and customer needs to forecast sales and plan resource allocation effectively.
Provide ongoing coaching, performance feedback, and continuous training to build a dynamic sales environment.
3. Key Tasks / Daily Activities
Monitor daily sales performance and adjust strategies to meet evolving market demands.
Conduct regular sales meetings and one-on-one coaching sessions with team members.
Liaise with clients to understand project requirements and provide tailored deck and patio solutions.
Collaborate with marketing and operations teams to optimize lead generation and conversion processes.
4. Key Performance Indicators (KPIs)
Revenue Growth: Achieve a minimum annual revenue increase of 15%.
Sales Conversion Rate: Maintain a conversion rate of at least 20% of qualified leads.
Team Performance: Ensure 90% of the sales team meets or exceeds monthly quotas.
Customer Satisfaction Rating: Secure an average satisfaction rating of over 4.5 stars.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years of experience in sales management within the home services or construction industry.
Strong leadership and coaching skills with a proven track record of meeting revenue targets.
Excellent communication, analytical, and problem-solving skills.
6. Preferred Experience
Experience in deck and patio building or related home improvement sectors.
Familiarity with CRM software and sales performance tracking tools.
Demonstrated ability to work collaboratively across diverse teams and departments.
Background in developing market strategies and executing growth initiatives.
7. Physical Requirements
Ability to travel occasionally to various client sites and project locations.
Capacity to work in both office settings and onsite client locations.
Occasional lifting of materials or equipment up to 25 lbs if necessary to demonstrate product features.
Ability to navigate through construction sites with variable environmental conditions.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 8:00 AM to 5:00 PM.
Occasional extended hours during peak project phases or client meetings.
Travel expectation up to 20% of the time for client visits and industry events.
Hybrid work opportunities available depending on project demands and business needs.
9. Compensation and Benefits
Base salary range: $70,000 - $90,000 per year, commensurate with experience.
Commission and bonus structures tied to revenue and performance targets.
Comprehensive benefits package including Health, Dental, Vision, and 401k.
Additional fringe benefits such as ongoing training, career development resources, and paid time off.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we pride ourselves on nurturing a collaborative and inclusive work environment that fosters growth and innovation.
We are committed to empowering our employees by providing opportunities for professional development and career advancement.
Our team values integrity, creativity, and customer satisfaction as the cornerstones of our success.
Join us and be part of a culture that celebrates excellence and is dedicated to transforming outdoor living spaces.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
On most deck teams, the person who measures the yard also draws and sells the deck, so the manager has three skills to teach, not one. A signed deck then sits in line for an HOA, a permit and a crew, and the manager's rules decide what that wait does to the rep's pay and the homeowner's design.
When an HOA or a permit can undo a sale
A deck signed in March may still be waiting on an HOA's yes and a permit in May. The plan should answer three questions. Does a rep earn on the signature, the approval, the start or the final payment? What happens if the committee wants a redraw or the town says no? And what's owed if the rep leaves mid-wait? Idaho, for example, counts commission as wages and wants wages then due by the next payday or within ten business days of leaving, whichever is first. Source: Idaho Code 45-606: Payment of wages upon separation from employment.
Learn from what the project manager catches
The project manager's handoff with the rep and the homeowner checks layout, height, stairs and every selection. Have the project manager log each fix the handoff turned up: a gate left off the drawing, a light count that doesn't match the quote, a rail color nobody chose. Read that log rep by rep each month. It shows whether a rep needs help with the tape measure or with the contract.
Reps who have never framed a deck
Good closers often arrive from windows, siding or kitchens and can't yet tell a beam from a joist. Teach what moves a deck's price: footing depth, how the ledger attaches, how far joists can span, where a rail becomes required and what a roof adds. Spend a new rep's first weeks with a crew on a tear-off, a footing day and a framing day. Hold back covers, screen rooms and second-story decks until their ground-level designs come through the handoff clean.
Free designs leave with the homeowner
A rep who emails a full 3D design and materials list before the sale has handed the homeowner a plan any builder can price. Decide how designs leave the visit: shown on the tablet only, sent as pictures without dimensions, or released in full once a design fee is paid and credited to the contract. Put the rule in writing for every rep, and track how often a shared design turns into a lost bid.
How much deck and patio sales managers make
Sales managers who work for other specialty trade contractors earned a median of $118,560 a year ($57.00 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 940 of the 637,080 sales managers in that survey work for other specialty trade contractors.
Per the template, revenue-based commission and bonuses sit on top of a base salary. Before commission, that base begins just below the point where this chart's bottom tenth ends and stops a little past its lower quarter, so the override and bonus have to carry a strong manager toward the median. Bring a past season's payout under the plan, names removed, to the final interview.
Other specialty trade contractors
$118,560$118,560 median Middle half $82,840–$163,890 10th–90th $72,150–$204,970
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Other specialty trade contractors
$72,150
$82,840
$118,560
$163,890
$204,970
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS doesn’t publish pay for deck and patio builders on their own. These figures cover other specialty trade contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has managed reps who draw what they sell: decks, sunrooms, kitchens or similar
Can measure a sloped yard and check a rep's deck height and stair math
Writes a commission plan that covers HOA denials, redraws and cancellations
Coaches from handoff notes and ride-alongs, not close rates alone
Spots a design that needs an engineer before it's priced
Teach these on the job
The boards, rails, covers and screen rooms you sell, and their price tiers
Your 3D design program and how it builds a quote
The HOAs and towns where designs most often come back
Your distributor's price change calendar
How your project managers run the handoff
The CRM's pipeline by rep and the 3D design program, which builds each quote from the price book, fill most of the day. Add the project managers' handoff notes and a status line for each signed job's HOA and permit, so the manager knows what every sale is waiting on.
Deck and patio sales manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Timeline promises
Reps are promising start dates operations can't meet to close deals. What do you do?
A strong answer: Sets a rule that reps quote dates from operations' calendar, coaches on honest timing, and follows up on any broken promises.
Behavioral · Coaching reps
Tell me about a rep who ran good in-home appointments but rarely closed. How did you coach them?
A strong answer: Rode along, found the gap such as never asking for the sale or weak follow-up, practiced it with the rep and tracked close rate afterward.
Spring lifts every rep's numbers, so judge a rep against teammates in the same months, not against their own winter. The general manager and the sales manager agree on monthly targets built from past seasons.
Revenue Growth
Signed revenue so far this year, set against the same weeks of last year. Take out cancellations and any job an HOA or a town turned down, then split the change by rep and by deck, cover or screen room.
Sales Conversion Rate
Signed designs divided by qualified design visits, by rep and lead source. Call a visit qualified once everyone who signs was at the table and the yard sits inside your area.
Team Performance
Reps who hit their monthly quota, divided by all reps on the team. Prorate quotas for new hires, and set winter quotas lower than spring ones.
Customer Satisfaction Rating
Post-build ratings, grouped by the rep who sold each deck. Pull the signed design for any low score; a complaint about size, height or a missing light usually started at the sale, not with the crew.
Career path
Sales representativeSells decks at the kitchen table and learns where designs go wrong.
Senior designerTakes multi-level decks, covers and screen rooms, and trains new reps.
Sales managerHires and coaches reps and sets how sold decks are handed off.
General managerTakes on a market's crews and profit as well as its sales.
How should deck reps use a composite price increase?
Honestly. When the distributor announces a new price list, reps may tell homeowners the date and honor quotes signed before it. Show the notice in writing, and don't stretch it into pressure. A deadline a rep makes up, or a same-day discount that vanishes tomorrow, costs trust and can bring a cancellation once the homeowner thinks it over.
How much does a deck and patio sales manager make?
Sales managers who work for other specialty trade contractors earned a median of $118,560 a year ($57.00 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $82,840 and $163,890 a year. Pay also depends on your local market, experience and bonus terms.
Who decides when a deck design needs an engineer?
The COO's list of designs that need one decides, and it's the sales manager's job to see that reps check it before quoting. When a design is on it, such as a deck built to hold a hot tub, the engineer's fee and the extra weeks go into the proposal. The homeowner should hear about both before signing, not from the project manager later.
Who handles design changes after the contract is signed?
Before the project manager's handoff, the rep redraws and reprices the change, and the homeowner signs it. After the handoff, the project manager writes it as a change order, even if the homeowner calls the rep first. Tell reps to pass those calls along the same day, so the homeowner never hears two prices for one change.
Which field tasks sit behind the template's physical lines for a sales manager?
Ride-alongs and site visits: walking sloped yards and active builds, stepping around lumber stacks and footing holes, and hauling a case of sample boards and a rail section, within the template's 25 pounds, to show a homeowner. Those lines stay in the template unchanged. Next to them in your posting, describe these tasks and name the person who takes accommodation requests.
