A deck and patio marketing manager brings in the homeowners who book design visits for decks, pergolas, covered patios and screen rooms, with most spending timed to the late-winter and spring rush. They follow each lead to the deck it became, and hold any ad until its recycled board, warranty or guarantee wording checks out.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, specialty trade contractors · BLS, May 2025
Accountable for developing and executing innovative marketing campaigns that strengthen our brand presence and drive high-quality lead generation for our deck and patio building division. Integral to enhancing customer engagement, increasing market share, and delivering measurable growth results.
2. Essential Duties and Responsibilities
Develop and implement integrated marketing strategies aligned with company goals and industry trends.
Craft compelling marketing campaigns that elevate brand awareness and generate qualified leads.
Collaborate cross-functionally with sales and operations to ensure consistent messaging and optimized customer acquisition.
Monitor and analyze campaign performance data to adjust strategies effectively.
Manage marketing budgets, ensuring cost-effective allocation and return on investment.
3. Key Tasks / Daily Activities
Oversee the day-to-day execution of multi-channel marketing campaigns and monitor performance metrics.
Coordinate with creative teams to produce engaging content across digital and traditional platforms.
Handle market research to identify customer trends and competitor strategies.
Engage in regular reporting and communication with senior leadership regarding campaign outcomes.
Liaise with external vendors and partners to enhance campaign reach and effectiveness.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a minimum of 150 new qualified leads per month.
Conversion Rate: Target a campaign conversion rate of at least 8%.
Customer Engagement: Maintain an average customer satisfaction rating above 4.8 stars.
Brand Awareness: Increase social media engagement by a minimum of 20% quarterly.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 3-5 years of experience in marketing, preferably within the home services or construction industry.
Proficiency in digital marketing platforms, analytics tools, and CRM software.
Exceptional written and verbal communication skills with a creative flair.
Strong project management and organizational skills with attention to detail.
6. Preferred Experience
Prior industry experience in deck, patio, or home building marketing initiatives.
Experience working in a fast-paced home services environment.
Proven track record of successfully driving lead generation and enhancing brand recognition.
7. Physical Requirements
Ability to work primarily in an office setting with occasional site visits.
No heavy lifting required; occasional carrying of marketing materials (up to 10 lbs) may be necessary.
Comfortable working in standard office environments.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 8:00 AM – 5:00 PM.
Occasional evening or weekend events may be required.
Minimal travel required for attending industry events, client meetings, and conferences.
9. Compensation and Benefits
Salary range: $75,000 - $95,000 USD per annum, commensurate with experience.
Eligibility for performance-based bonuses.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
We are a forward-thinking company committed to excellence and innovation in the deck and patio building industry.
Our culture emphasizes growth, collaboration, and the drive to exceed customer expectations while supporting professional development and work-life balance.
We pride ourselves on fostering an inclusive environment where every team member’s contribution is valued.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Homeowners buy a deck from pictures, a neighbor's yard and a few promises about boards that will outlast the old wood. Each of those brings in leads, and each can come back as a complaint if it promised too much.
Recycled boards, not a recycled deck
Composite makers often say how much of a board is recycled. The FTC's Green Guides say a plain recycled claim fits only when the whole product, minus minor parts, is recycled, and want a partial claim qualified by how much, by weight. Most decks sit on a frame of new treated lumber, so "a recycled deck" says too much. Tie the claim to the boards, use the maker's own qualified wording, and keep its spec sheet in the ad file. Source: eCFR: 16 CFR 260.13, FTC Green Guides, recycled content claims.
Guarantee words carry promises
FTC guides say to use "satisfaction guarantee" or "money back guarantee" only if you refund the full price when the buyer asks, and to state any limits clearly in the ad. A built deck can't go back on the truck. If your real promise is to fix punch items until the homeowner signs off, say that instead. And when an ad touts a long fade and stain warranty, name it as the board maker's, and state your own workmanship warranty apart. Source: eCFR: 16 CFR Part 239, FTC Guides for the Advertising of Warranties and Guarantees.
A render sells exactly what it shows
Homeowners pick from 3D designs and photos, then expect the deck in them. A render of a raised deck with no railing, a glass rail your crews don't install, or lights you no longer sell sets up an argument at the final walk. Before a render or photo goes into an ad, have a designer confirm the deck shown would pass inspection where you work, and that you still sell every board, rail and light in it.
Old decks wear out by the subdivision
County property records list the year each house was built. Log it for every tear-off you sell. If your replacements bunch in houses from one era, those neighborhoods hold the next wave of tired wood decks. Aim mail and local ads at subdivisions from those years, and lead with what those owners are done with: staining every few summers, splinters and soft boards.
How much deck and patio marketing managers make
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,850 of the 395,240 marketing managers in that survey work for specialty trade contractors.
Under the template, the job earns a salary and a bonus for results. Its range starts between this chart's bottom tenth and lower quarter and tops out well short of the median, so a manager from a larger home improvement company may want more. A fall bonus on decks built from marketing's leads makes up some of the difference.
Specialty trade contractors
$121,780$121,780 median Middle half $80,080–$160,810 10th–90th $66,610–$204,390
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Specialty trade contractors
$66,610
$80,080
$121,780
$160,810
$204,390
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at other specialty trade contractors on their own, so these figures cover specialty trade contractors. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run ads for decks, sunrooms or other outdoor projects homeowners choose from a 3D design
Knows what each source costs per design visit and per finished deck
Holds an ad until its recycled, warranty or guarantee wording matches the maker's papers
Catches a missing rail or a discontinued board in a deck render before it runs
Plans the budget around the late-winter and spring booking rush
Teach these on the job
Your board, railing and lighting lines, and each maker's approved claim wording
Your workmanship warranty and what it covers
The maker programs you belong to and their co-branding rules
Which towns and HOAs your designs pass in
Your CRM's lead sources and stages
Day to day: paid search and social accounts, a tracked number for each channel, and a CRM that tags every lead as a deck, cover, pergola or screen room. Beside those sit the design program's 3D renders and a photo library filed by board line and color, so each ad shows a board the homeowner can still order.
Deck and patio marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Off-season marketing
Leads drop sharply in late fall. What do you do with the budget and message?
A strong answer: Shifts to book-now-for-spring offers, design consultations, past customer referrals and lower-cost channels, and saves budget for the spring rush.
Behavioral · Campaign results
Tell me about a campaign that grew booked estimates before the spring rush. How did you know it worked?
A strong answer: Names the campaign, the goal set ahead of time, and the leads and signed jobs that came from it.
Deck requests pile up from late winter into spring and fade by fall, so a month means something only next to that month last year. The CEO and the marketing manager set targets together from your CRM's history.
Lead Generation
Homeowners in your area asking for a design visit, counted by source and by product. One address that calls twice is one lead, and a repair call on a deck you won't touch isn't a lead.
Conversion Rate
Per campaign, the share of leads that became contracts and held through the buyer's cancellation window. Give spring campaigns a second look in the fall, because covers and screen rooms often take months to sign.
Customer Engagement
The template rates this in stars. Survey the homeowners marketing brought in after their final walk, and add one question: did the finished deck look like the pictures that drew you in?
Brand Awareness
Each quarter, total the reactions, shares and saves your posts earned, as each platform counts them. Finished-deck posts in May beat design tips in January, so set each quarter beside the same one last year.
Career path
Marketing coordinator at a building products dealerLearns board lines, maker programs and which builders buy what.
Marketing managerBooks design visits and checks every deck claim before it runs.
Director of marketing and salesOwns lead flow and the sales team's results across several markets.
Contractor marketing at a decking makerHelps run a maker's programs for builders like yours.
The marketing manager, once the CEO picks the programs to join. Trex, for one, gives TrexPro members co-branded ads and showroom assets, and its Platinum members priority access to premium co-op marketing funds. Someone has to keep your profile's photos current, get ads approved under the maker's rules, file co-op claims on time, and track those leads as their own source.
How much does a deck and patio marketing manager make?
Marketing managers who work for specialty trade contractors earned a median of $121,780 a year ($58.55 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $80,080 and $160,810 a year. Pay also depends on your local market, experience and bonus terms.
Can we use a decking maker's photos in our ads?
Only as the maker allows, and never as your own work. A maker's photo shows the product, so label it that way. Homeowners point at a picture and ask for that deck, and a deck your crews didn't build carries promises they never made, like a curved rail or a lighting plan you don't offer. Lead with your own finished builds wherever you can.
How should a deck company market screen rooms and covered patios?
Apart from decks. They cost more, homeowners take longer to decide, and the roof brings more design and permit work. Families whose decks you built are the best audience, since the cover or room sits on a deck they already own. Show finished rooms in use on cool evenings and in early spring, and send those leads to the designers who sell them most.
Should a deck company advertise repairs?
Decide with the CEO first. Repair calls on decks someone else built are small, slow to price, and can end in bad news about the ledger or footings. Some turn into replacement sales. One way to handle them is a paid deck check, with the fee credited toward a new deck if the homeowner buys one. If you advertise repairs, say plainly which ones you take and which you don't.
Can deck ads call composite boards maintenance-free?
Say low maintenance unless you can back the stronger word. The FTC expects a company to have a reasonable basis for a claim before the ad runs. Composite boards skip the stain, but Trex's care guide still calls for regular cleaning, and warns that mold can feed on pollen and dirt left on the boards. A homeowner scrubbing mildew off a maintenance-free deck will feel misled. Quote the maker's care guide instead.
