A house cleaning sales manager leads the reps who turn quote requests into recurring customers. They set prices and discount rules, court the partners who send move-out work, and point reps at the days and neighborhoods where teams have open time.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building services companies · BLS, May 2025
The Sales Manager in Housekeeping is responsible for driving revenue growth through strategic sales planning, pipeline management, and targeted customer engagement. This role plays a key part in expanding our market presence by developing and executing sales objectives that align with our high service standards and customer satisfaction goals.
2. Essential Duties and Responsibilities
Develop and implement robust sales strategies to meet and exceed revenue targets.
Direct sales objectives by setting clear performance goals for the team.
Manage and monitor the sales pipeline to ensure timely follow-up and conversion of leads.
Collaborate with the housekeeping operations team to ensure service alignment and quality.
3. Key Tasks / Daily Activities
Conduct daily reviews of the sales pipeline and adjust strategies as needed.
Engage directly with prospective and current customers to promote our housekeeping services.
Monitor market trends and analyze competitors to enhance sales approaches.
Coordinate with internal teams to address customer needs and ensure seamless service delivery.
4. Key Performance Indicators (KPIs)
Revenue growth per quarter: target 15% increase.
New customer acquisition: target 25 new accounts per month.
Sales conversion rate: target 30% conversion of leads to closed deals.
Customer Satisfaction Rating: maintain greater than 4.8 stars.
5. Required Qualifications and Skills
Bachelor’s degree in Business, Marketing, or a related field.
5+ years of demonstrated success in sales roles within the service industry.
Strong analytical abilities, with proven skills in setting and achieving sales goals.
Excellent leadership and communication skills with a customer-focused mindset.
6. Preferred Experience
Prior experience in the home services or housekeeping industry.
Familiarity with CRM platforms such as Salesforce to track sales activities and pipeline performance.
Demonstrated experience in building, mentoring, and managing high-performing sales teams.
In-depth knowledge of market trends and customer expectations in the household services sector.
7. Physical Requirements
Ability to travel frequently for client meetings and industry events.
Capacity to sit or stand for extended periods during office and client engagements.
Occasional visits to multiple client locations to ensure service quality and customer satisfaction.
Work within a standard office environment with occasional fieldwork in varied locations.
8. Work Environment and Schedule
Typical work hours are Monday - Friday, from 8:30 AM to 5:00 PM.
Occasional extended hours required during peak business periods or special projects.
Some travel is expected for client visits and regional sales meetings.
On-call responsibilities may apply during critical sales events or high-demand periods.
9. Compensation and Benefits
Salary range: $70,000 - $90,000 per year, commensurate with experience.
Performance bonuses available based on the achievement of sales targets and KPIs.
Comprehensive benefits package including Health, Dental, and Vision insurance.
Additional benefits include a 401k plan and other fringe benefits.
10. Company Culture and Overview
We are committed to fostering an environment that champions innovation, collaboration, and personal growth. Our dynamic culture encourages employees to take initiative, collaborate freely, and grow professionally in a supportive, ambitious, and diverse team setting. We believe in celebrating success and learning from challenges, ensuring each team member is empowered to excel in their career.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Each sale is small and repeats. This manager is judged less on one big month than on customers who stay, and on whether the teams have room for them.
Two kinds of selling under one roof
Homeowners ask for quotes by web form, phone or chat and want a price fast. Partner accounts, such as apartment managers and listing agents, take visits and follow-up over months. The manager staffs both. They set how fast a web request gets an answer, and make sure reps out visiting partners don't leave new requests waiting.
Prices are really team hours
A cleaning price is a promise about team time: how many housekeepers, for how long. The price sheet should match real clean times from the booking software, by home size, condition and service. When quoted and actual hours drift apart, teams run late or margins shrink. The manager also sets the first-clean price, frequency discounts and who may go below them.
Sell the days the teams have open
Recurring customers fill set days in set neighborhoods. A new Tuesday customer across town from every Tuesday team adds drive time to a whole route. Each week the manager meets the operations manager or branch leads to see open slots by day and area. Reps get pointed toward those slots, and a full branch keeps a waitlist.
An early cancel isn't a win
Some new recurring customers quit after a clean or two. Look for the cause: a price, a promise or a first visit that missed what they expected. The manager counts the new customers still booked a few months later, for every rep and every lead source. Part of the reps' commission may depend on it. Put those rules in writing and agree on them with the owner before reps start.
Calling lists follow Do Not Call rules
Calling past one-time customers and old quote requests can win back work. But sales calls to consumers fall under Do Not Call rules set by the FTC and the FCC. A number listed on the national registry can still get a call within 18 months of the person's last purchase or three months of an inquiry, unless they ask you to stop. Most sales calls to businesses are exempt. Keep an internal list of people who asked not to be called. Source: FTC: Q&A for telemarketers and sellers about DNC provisions in the TSR.
How much house cleaning sales managers make
Sales managers who work for building and home services companies earned a median of $99,910 a year ($48.04 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $148,270 median for sales managers in all industries. About 1,470 of the 637,080 sales managers in that survey work for building services companies.
Salary plus performance bonuses tied to sales targets, per the template. Part of the bonus can depend on whether new customers stay.
Building services companies
$99,910$99,910 median Middle half $73,930–$143,320 10th–90th $63,920–$201,990
All industries
$148,270$148,270 median Middle half $100,360–$207,340 10th–90th $73,170–$290,540
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building services companies
$63,920
$73,930
$99,910
$143,320
$201,990
All industries
$73,170
$100,360
$148,270
$207,340
$290,540
BLS doesn’t publish pay for maid services on their own. These figures cover services to buildings and dwellings, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has led a team that sells by phone and in person, and coached reps by listening to calls
Ties every quote to the team hours behind it and holds that price
Spots the branch or lead source bringing in customers who cancel early
Works out capacity with branch and operations leaders without a turf fight
Opens doors with property managers and leasing offices personally
Teach these on the job
Your service menu and what each clean includes
Clean-time standards by home size in your software
Each branch's territory and team schedule
Your CRM, quote tool and call tracking
Which property managers and agent offices already send you work
Reports from the CRM and booking system are the manager's dashboard: quote requests, booked first cleans, recurring starts and early cancels by branch. Call tracking shows which ads and partners bring in calls. Ask candidates which of those reports they have built before, and be honest about which ones you still lack.
House cleaning sales manager interview questions
They have their own page: 6 questions that test this job, what strong and weak answers sound like, and a work exercise to run with your finalists.
Branches serve different markets, so set goals per branch and add them up. Read the results by quarter, since one busy holiday month or a slow January can mislead.
Revenue growth per quarter
Quarterly revenue against that quarter last year. For this role, focus on revenue from customers sold in the past year, so price increases on long-time accounts don't hide a slow sales team.
New customer acquisition
Define an account before counting: a new recurring household, a new partner such as a leasing office, or both on separate lines. Count only accounts that have had a first clean.
Sales conversion rate
Booked first cleans divided by qualified quote requests, from the CRM. Split it two ways, lead source and how fast each request got a reply, since a slow reply can lose the job to the next company.
Customer Satisfaction Rating
Ratings from newly sold customers each month, by rep and by branch. If one rep's customers rate lower, listen to that rep's calls before blaming the teams.
When does a house cleaning company need a sales manager?
Look for quote requests that sit until the next day, several branches with their own territories, and nobody with time to visit property managers and agents. If the only gap is answering phones, another CSR or rep may be enough. A manager pays off when there are reps to coach and prices to protect.
How much does a house cleaning sales manager make?
Sales managers who work for building and home services companies earned a median of $99,910 a year ($48.04 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $73,930 and $143,320 a year. Pay also depends on your local market, experience and bonus terms.
Should a residential cleaning sales manager sell office cleaning too?
Only if you build for it. Office cleaning is often done after hours, priced under a contract and bid against janitorial companies. It needs its own crews, the insurance limits clients ask for, and a sales process aimed at facility managers. Some residential companies stay with homes and pass office leads to a janitorial partner.
Who owns leads at a cleaning company, sales or marketing?
Marketing brings in the quote requests through the website, ads, reviews and mailers. Sales turns those requests into booked, recurring customers and courts partners directly. Both answer for what each new recurring customer costs. So they should settle together what a lead is and meet weekly. At a smaller company, a single person may cover sales and marketing for a while.
Where do good house cleaning sales managers come from?
Look at people who have led inside sales for another recurring home service, like pool cleaning, lawn care or pest control, or who ran a call center that sold by phone. Ask how they priced labor, coached reps and kept new customers from cancelling. The template calls for years of sales work in a service business and lists home cleaning experience as a plus.
