Security & low voltage marketing manager job description
A security systems marketing manager brings in calls and form leads for alarms, cameras, card access and network cabling, then tracks which ones turn into signed installs and monthly service. They run the ads, website, trade show booths, yard sign program and builder outreach for homes and businesses.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, security systems companies · BLS, May 2025
Responsible for developing and executing comprehensive marketing strategies specifically tailored to the security and low voltage home services industry. Drives brand positioning, campaign development, and measurable ROI improvements that directly contribute to business growth. Collaborates with cross-functional teams to ensure alignment between marketing initiatives and overall company objectives. Acts as a strategic leader in enhancing customer engagement and brand reputation in a competitive market.
2. Essential Duties and Responsibilities
Develop and implement marketing campaigns that align with overall business objectives.
Manage brand image ensuring consistent messaging across all digital and offline channels.
Track, analyze, and report on marketing ROI and other key performance metrics.
Collaborate with cross-functional teams to integrate marketing initiatives with sales and operations efforts.
3. Key Tasks / Daily Activities
Monitor daily marketing performance metrics and adjust strategies based on real-time data.
Coordinate campaign execution across digital, print, and social media platforms.
Engage with internal teams and external partners to streamline marketing actions and initiatives.
Conduct ongoing market research to stay ahead of industry trends and competitor activity.
4. Key Performance Indicators (KPIs)
Lead Generation: Achieve a 15% increase in qualified leads per month.
Brand Engagement: Maintain a social media engagement rate of over 20%.
Marketing ROI: Attain a minimum of 150% return on marketing investments.
Customer Satisfaction: Sustain a customer satisfaction rating above 4.8 stars.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 3-5 years of experience in marketing management with campaign development.
Proficiency in digital marketing tools and analytics platforms.
Excellent communication, organizational, and leadership skills.
6. Preferred Experience
Experience within the security or low voltage industries.
A proven track record of managing and scaling successful marketing campaigns.
Familiarity with home services market dynamics and consumer behavior.
Background working in fast-paced, growth-oriented environments.
7. Physical Requirements
Ability to work in an office environment for extended periods while using a computer.
Occasional travel required for industry events and client meetings.
Must be able to attend trade shows or promotional events with on-site display set-up.
Ability to lift marketing materials or promotional items up to 20 pounds.
8. Work Environment and Schedule
Typical work hours are 40 hours per week in an office setting.
Occasional evening or weekend hours to support events and marketing campaigns.
May require travel for industry events, client visits, or professional development.
Flexible work schedule may include opportunities for remote work as needed.
9. Compensation and Benefits
Competitive salary range: $65,000 to $85,000 USD per year.
Eligibility for performance-based bonuses.
Comprehensive Health, Dental, and Vision insurance packages.
401(k) plan with company match along with additional fringe benefits.
10. Company Culture and Overview
Collaborative and innovative work environment that values growth and customer success.
Strong emphasis on leadership, integrity, and teamwork within a supportive culture.
Commitment to continuous professional development and career advancement opportunities.
An inspiring, forward-thinking culture dedicated to excellence, innovation, and community impact.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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This trade sells safety, so licenses, product claims and job photos face extra checks. Five things change for the person running marketing.
Oklahoma wants the license number on every ad
Oklahoma shows how far display rules can reach. Its alarm rules put the company license number, or a website or toll-free number for license details, on ads, business cards, bids, decals and yard signs. The number goes on the website's home page or on every page selling regulated work, and on each side of a vehicle that shows the company name, in numerals at least two inches high. Check each state you sell in. Source: Oklahoma Department of Labor: Alarm, Locksmith and Fire Sprinkler Industry Act and rules (OAC 380:75-3-2, license display).
Some buyers ask where their cameras and recorders come from. The FTC's rule allows a Made in the United States label only when final assembly and all significant processing happen in the U.S., and all or virtually all parts are made and sourced here. Before that phrase goes on a flyer, web page or proposal, get the maker's written backup for each product it covers. Source: eCFR: 16 CFR 323.2, Made in USA Labeling Rule.
Job photos can show a weak spot
A photo of a finished install can teach a burglar where the panel sits, which doors lack readers, or where a camera can't see. Crop out addresses, keypads, monitor screens, server racks and outside views of the building. Get the customer's written OK before posting, and keep banks, clinics and schools off social media unless they ask to be featured.
Dealer agreements set the logo rules
If the company is an authorized dealer for a panel, camera or access control brand, the dealer agreement may limit how ads use that maker's name and logo, and some programs share the cost of approved ads. Read each agreement before a campaign names a brand, and keep the maker's approval on file for any shared-cost ad.
How much security & low voltage marketing managers make
Marketing managers who work for security systems companies earned a median of $122,240 a year ($58.77 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 200 of the 395,240 marketing managers in that survey work for security systems companies.
This role is salaried, with a bonus when campaigns hit their goals. BLS puts the median for marketing managers in this industry above the template's range, so someone who has managed a full ad budget may ask for more.
Security systems companies
$122,240$122,240 median Middle half $81,090–$191,920 10th–90th $34,300–$230,550
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Security systems companies
$34,300
$81,090
$122,240
$191,920
$230,550
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for low-voltage contractors on their own. These figures cover security systems services, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Has run paid search, local listings and email on a budget they owned
Can trace a lead to a signed install and a monthly service contract in the CRM
Writes plain, accurate copy about safety without scare tactics
Plans trade show booths and community events from start to finish
Works with the sales manager on lead quality and follow-up speed
Teach these on the job
Panel, camera, access control and cabling product lines
License display and ad rules in your sales states
How monitoring and service plans are priced and sold
Your dealer agreements and shared-cost ad programs
Which jobs can be photographed and how to get approval
Expect a CRM that follows every lead to a signed contract, a call tracking number for each campaign, Google Ads, Google Business Profile and an email platform. Equipment makers' dealer portals may supply approved product photos and logos; list in the posting which of these tools the new hire will own.
Security & low voltage marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Marketing without fear tactics
The owner wants a campaign built around recent break-ins in local neighborhoods. How would you handle it?
A strong answer: Avoids exploiting fear or unverified crime claims, protects victims' privacy, and uses accurate, helpful prevention content instead.
Behavioral · Testing offers
Tell me about a test you ran on an offer, like free equipment with a monitoring contract versus a lower monthly price.
A strong answer: Set up a fair test, measured cost per new account and early cancellations, not just sign-ups, and moved budget based on it.
The targets in the template show the shape of a goal, not your number. Set each one from last year's leads, sales and spend, and revisit them every quarter.
Lead Generation
Count leads that sales accepts as qualified, by source and by market (homes, businesses, apartment owners), and check each month against that month in the prior year.
Brand Engagement
Use each social platform's built-in reports for engagement and divide by reach. Note which posts drew comments or messages from local owners and property managers, not just likes.
Marketing ROI
Add the install revenue and the first year of monthly service from marketing-sourced sales, then compare it with ad spend, agency fees and event costs for the same period.
Customer Satisfaction
Track the average star rating on Google and on your post-install survey. Read low scores for promises in ads that the install team couldn't keep.
Career path
Marketing specialistRuns ads, listings and event booths for a dealer or a security equipment maker.
Marketing managerOwns the budget, the brand and the lead count for every market.
Director of sales and marketingAnswers for leads and closed sales together at a larger or multi-branch company.
Can we use video from a customer's camera in our marketing?
Only with the customer's written permission, and rarely for business sites. Blur faces, license plates and street numbers, and cut anything that shows how the system is laid out. A clip of a porch thief may get views, but the customer, the neighbors and the person on screen all have a say in how it's used, so have a lawyer review your release form once.
How much does a security & low voltage marketing manager make?
Marketing managers who work for security systems companies earned a median of $122,240 a year ($58.77 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $81,090 and $191,920 a year. Pay also depends on your local market, experience and bonus terms.
Should a security company market to home builders?
Yes, if you do prewire work. Builders pick a low-voltage partner for cable, cameras, Wi-Fi and alarm prep before the drywall goes up, and every home is a chance to offer monitoring when the owner moves in. Marketing builds the partner kit: a price sheet for each option, a model home display and a handoff so sales calls the new owner after closing.
What does event setup and the 20-pound line involve for a marketing manager?
They describe event work. The manager packs and carries boxes of brochures, a banner stand or a demo panel, sets up the booth before the doors open and takes it down after. Tell candidates how many events a year to expect and whether a cart, a coworker or venue staff helps with the heavier pieces.
Should marketing run the yard sign and window decal program?
Usually. Signs and decals on finished jobs tell the neighbors who installed the system. Marketing orders them, keeps the design current, and works with installers so each new job gets a sign when the customer agrees to one. Count how many installs left with a sign each month, since a missed sign is a missed ad.
