A window and door marketing manager keeps the sales team booked with in-home consultations for replacement windows plus entry and patio doors. They plan the ads, mailers and home show booths, then follow each lead through the CRM to see whether it turned into an installed job.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building finishing contractors · BLS, May 2025
Responsible for developing and executing innovative marketing strategies that drive brand growth and generate quality leads for our windows and doors services. Plays a pivotal role in crafting campaigns, expanding brand reach, and tracking lead generation to support sustained business growth. Acts as a key partner in aligning marketing initiatives with overall business objectives in the home services industry. Enhances the company's competitive edge through targeted market analysis and creative solution development.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing campaigns aimed at promoting window and door services.
Expand brand reach through multi-channel strategies including digital, print, and community outreach initiatives.
Monitor, analyze, and report on lead generation performance to adjust strategies in real-time.
Collaborate closely with cross-functional teams to ensure cohesive messaging and optimized campaign outcomes.
3. Key Tasks / Daily Activities
Create and manage content for advertising campaigns and promotional materials.
Analyze market trends and competitor activity to inform campaign strategy.
Monitor social media platforms and digital channels to engage with customers and prospects.
Coordinate with sales teams to convert marketing leads into qualified opportunities.
4. Key Performance Indicators (KPIs)
Campaign Conversion Rate: Achieve a minimum conversion rate of 10%.
Lead Generation: Generate at least 50 qualified leads per month.
Brand Engagement: Improve social media engagement by 15% quarter-over-quarter.
Return on Marketing Investment: Maintain an ROI of at least 20% on paid campaigns.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3 years’ experience in marketing, preferably within the home services or similar industry.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication, project management, and digital marketing skills.
6. Preferred Experience
Experience in the windows and doors industry or home improvement sector.
Proven track record of successfully executing integrated marketing campaigns.
Familiarity with CRM systems and marketing automation tools such as HubSpot, Marketo, or similar platforms.
Demonstrated ability to work in a fast-paced, dynamic environment while meeting deadlines.
7. Physical Requirements
Ability to work in an office setting with prolonged periods of sitting and computer use.
Occasional travel to trade shows, conferences, and on-site client meetings.
Ability to lift up to 20 pounds for setting up promotional displays or marketing collateral.
May require working in various environmental conditions during off-site events.
8. Work Environment and Schedule
Typical work hours: Monday to Friday, 8:00 AM to 5:00 PM.
Occasional need to work evenings or weekends during peak campaign periods.
Minimal travel required for client and partner meetings (up to 20%).
Standard office environment with opportunities for remote work based on performance and company policy.
9. Compensation and Benefits
Base salary range: $60,000 - $80,000 per year, based on experience.
Eligibility for quarterly performance bonuses tied to lead generation and campaign success.
Health, Dental, and Vision insurance plans provided.
401(k) with company match and access to professional development opportunities.
10. Company Culture and Overview
We are a growth-oriented company that values innovation and teamwork, committed to empowering our employees to take the lead on exciting marketing initiatives.
Our culture is built on transparency, collaboration, and celebrating successes at every level.
We strive to create a dynamic, inclusive work environment where every idea is valued.
Join us to be part of a forward-thinking team dedicated to transforming the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What a marketing manager handles at a window and door company
Many of the houses that need new windows are decades old, and buyers compare deals before they let a rep in. That shapes the ads, the offers and the leads.
Older homes need a certified firm before the ad runs
EPA names window replacement among the work its lead renovation rule covers in homes built before 1978, however small the job. A firm can't advertise or do that work in those homes without firm certification. Alabama runs its own program, so firms there certify with the state; in Wyoming, EPA certifies them. A mailer to an older neighborhood is an ad, so confirm the certificate is current before it goes out. Source: U.S. EPA: Renovation, Repair and Painting Program for contractors.
Half off needs a real regular price
Window ads often lead with half off or buy one, get one free. Under the FTC's guides against deceptive pricing, a sale can only be measured against an old price the company openly asked, as its usual price, for a good stretch of time. If it wasn't, the bargain is false. A free window can also mislead if the price of the one the buyer must pay for goes up. Keep the regular price list behind every offer on file. Source: eCFR: 16 CFR 233.1, former price comparisons.
Different weather, different reason to call
In Wyoming, homeowners tend to notice drafts, frost on the glass and a room that won't stay warm when the first cold snap hits. In Alabama, the push more often comes from a west-facing room that bakes all August. Write each month's ads around the problem buyers feel right then, and use photos of the house styles in your own area.
Count the openings, not just the leads
A lead for one cracked patio door and a lead for twenty windows look the same in most reports. They aren't worth the same to the sales team. Ask whoever books the visit to note how many openings and which products the caller wants. Then report cost per sold opening by source, so you can see which channels bring whole-house jobs.
How much window and door marketing managers make
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 240 of the 395,240 marketing managers in that survey work for building finishing contractors.
The usual setup is salary plus a quarterly bonus linked to lead and campaign goals. Set against the BLS pay shown on this page, this base runs low, so a seasoned marketer may push for a higher offer.
Building finishing contractors
$106,040$106,040 median Middle half $78,220–$134,600 10th–90th $63,570–$156,020
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building finishing contractors
$63,570
$78,220
$106,040
$134,600
$156,020
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for window and door installers on their own. These figures cover building finishing contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Plans campaigns a season ahead so leads land when crews have room
Reads CRM reports from first contact to installed sale
Writes plain ad copy a homeowner believes
Runs paid search and social budgets and cuts what doesn't sell
Works well with the sales manager and the call center on lead handoff
Teach these on the job
Window and door product lines, frame materials and glass options
What the lead renovation rule means for ads to older homes
Your CRM, call tracking and campaign codes
Planning a home show booth and its lead forms
Reading an NFRC label well enough to write accurate copy
The job runs on a CRM (the template names HubSpot and Marketo), call tracking numbers, the ad platforms and a design tool for mailers and show signs. Ask candidates how they tied a lead to an installed window job in the last system they used.
Window and door marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Lead quality disputes
Sales says leads from a new home show are junk, but your report says the show hit its lead goal. What do you do?
A strong answer: Pulls set, sit and close rates and average job size by source, listens to the reps' examples, checks how leads were captured, and changes the show plan or the lead form.
Behavioral · Learning from failures
Tell me about a promotion you ran that drove calls but hurt margin or the install backlog.
A strong answer: Gives the numbers, explains what went wrong, such as discounts too deep or more sales than crews could install, when they changed course, and what they do differently now.
Each template target is a placeholder. Check it against last year's leads, closes and ad spend here before you set the goal.
Campaign Conversion Rate
Share of leads from one campaign that booked an in-home consultation, pulled from the CRM by campaign code. Track phone, web and home show leads on separate lines.
Lead Generation
Count leads each month that meet your written qualified-lead rule, such as an owner on the call, a house in your service area and a real project.
Brand Engagement
Compare comments, shares, saves and direct messages on the company's social accounts from one quarter to the next, using each platform's own reports.
Return on Marketing Investment
Installed revenue traced to paid campaigns, minus what they cost, divided by that cost. Use installed jobs rather than signed ones, so cancellations don't make a channel look better than it is.
Career path
Marketing coordinatorSends the mailers, staffs show booths, posts on social and keeps lead sources clean in the CRM.
Marketing managerOwns the budget, plans each season's campaigns and reports leads by channel.
Director of marketingRuns marketing for several branches or a second brand, with coordinators or an agency underneath.
General managerSome move on to run a branch, since they already know where its sales come from.
Should a window company advertise doors on their own?
Often, yes. Entry and patio doors are smaller jobs than a house full of windows, and a door buyer who has a good install may call back for windows later. Give doors their own landing page, photos and lead source code. That way the report shows what door leads cost and how many of them sell.
How much does a window and door marketing manager make?
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $78,220 and $134,600 a year. Pay also depends on your local market, experience and bonus terms.
Is a home show still worth it for a window company?
Judge it by sold jobs, not by the stack of lead slips. Bring a corner sample so visitors can see the frame and glass up close, and book visits at the booth when you can. After a full season, compare the cost per sold job with your other channels.
Should we hire a marketer from a window maker or from another contractor?
A marketer from a window maker knows the product but may never have followed a phone lead to a signed contract. A marketer from a roofing, siding or bath company knows in-home sales and call center handoffs and can learn the windows. Ask either one to walk you through a campaign from the first ad to the installed job.
What does the marketing template's lifting and off-site wording cover?
Mostly event days: hauling a sample window, a pop-up banner and cartons of brochures out of the truck and setting up a home show booth. It can also mean staffing an outdoor booth at a fair or parade in sun, wind or cold, then packing it all up. The other days are spent at a desk.
