A gutter cleaning marketing manager brings in enough quote requests to keep the spring and fall routes full, sells cleaning plans to past customers, and builds demand for guard installs between leaf seasons. They run the ads, mail and website, and make sure every guard and warranty claim matches what the company delivers.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
The Marketing Manager for Gutter Cleaning is responsible for developing and executing marketing strategies that build brand awareness, drive lead generation, and support continuous revenue growth. This role is key in engaging customers, designing targeted campaigns, and tracking measurable success to ensure our home services stand out in a competitive market.
2. Essential Duties and Responsibilities
Develop, plan, and execute integrated marketing campaigns that promote our gutter cleaning services.
Build and enhance brand awareness through strategic initiatives and messaging across multiple channels.
Collaborate with sales and operations teams to align marketing objectives with broader business goals.
Track, analyze, and report on campaign performance and lead generation metrics.
3. Key Tasks / Daily Activities
Oversee daily management of digital and traditional marketing channels to drive customer engagement.
Monitor and adjust online advertising strategies to maximize lead generation.
Coordinate content creation and distribution including social media posts, email campaigns, and blog updates.
Engage with potential customers and conduct market research to refine target audiences.
4. Key Performance Indicators (KPIs)
Leads generated: Target 150 new qualified leads per month.
Website conversion rate: Achieve a rate of 10% conversion on landing pages.
Campaign ROI: Ensure a minimum return on investment of 120% on marketing campaigns.
Customer acquisition cost: Maintain cost below $50 per new customer.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in marketing, preferably with a focus on digital campaigns.
Proficiency in marketing analytics tools and CRM software.
Excellent communication, analytical, and project management skills.
6. Preferred Experience
Experience in the home services or maintenance industry.
Previous role in marketing for a contracting or service-based company.
Familiarity with local SEO and community engagement strategies.
Demonstrated success in running lead-generation and brand awareness campaigns.
7. Physical Requirements
Ability to work in an office setting with occasional visits to outdoor service locations.
Minimal physical exertion required; occasional lifting of marketing materials or equipment may be needed.
Comfortable working in both indoor and outdoor environments as necessary.
Standard office ergonomics apply.
8. Work Environment and Schedule
Standard schedule of 40 hours per week during regular business hours.
Occasional flexibility required for industry events or off-hour campaign launches.
Limited travel expected for meetings, trade shows, and local marketing events.
On-call duties may be needed during campaign rollouts or urgent project deadlines.
9. Compensation and Benefits
Salary range: $65,000 - $80,000 per year, based on experience.
Eligibility for performance-based bonuses and commissions.
Health, Dental, and Vision insurance available.
401(k) plan with company match and additional fringe benefits.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we are proud to foster a growth-oriented culture that values creativity, collaboration, and customer satisfaction. We believe in empowering our employees with the tools and freedom to innovate and excel. Our supportive environment encourages personal and professional development, ensuring that every team member can achieve their full potential while making a tangible impact in the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Demand comes in two short rushes, and much of what the company sells, from guards to two-visit plans, is a promise about later. That shapes the ads, the mail and the claims.
A lifetime guard warranty says whose lifetime
Guard ads lean on words like lifetime and no-clog. The FTC's guides on warranty and guarantee ads say that when an ad calls a guarantee lifetime, it should state clearly whose life or what life that means, such as the original buyer's time in the house. They also say a company should only promote a guarantee it honors promptly and fully, so check the ad against how guard callbacks really get handled. Source: eCFR: 16 CFR Part 239, Guides for the Advertising of Warranties and Guarantees.
Door hangers go on the door
A crew on a street is the best ad a gutter company has, and many leave door hangers at the neighbors' houses that day. Federal law fines anyone who knowingly puts unstamped circulars or sale bills in a mailbox to avoid postage. Train whoever hangs them to use the door, and check your city's rules on yard signs and handbills, which vary. Source: 18 U.S.C. 1725: Mailable matter without postage in letter boxes (govinfo).
Mosquito ads stick to EPA's advice
In many markets summer is the slow stretch for gutter work, and a standing-water message can help fill it. Keep the claim to what public health guidance says. EPA's mosquito control page tells homeowners to get rid of standing water in rain gutters, old tires and buckets, where mosquitoes can breed. That backs an ad about clearing standing water. It doesn't back a promise that a cleaning prevents West Nile virus or any other illness. Source: U.S. EPA: Success in Mosquito Control, an Integrated Approach.
Market the street the crew is on
A truck in the driveway and a ladder on the house draw the neighbors' eyes. Ask the homeowner before placing a yard sign, mail postcards to the nearby streets that week, and ask dispatch which nearby days are open before offering neighbors a visit. Tag these jobs as their own lead source so you can see what one street is worth over a season.
Put plans in front of past customers early
Quote requests jump once homeowners see seeds, catkins or leaves piling up, and by then the crews may be booked solid. Send the plan offer to past customers several weeks before each rush, while open dates remain. Lower ad spend once the calendar is full instead of buying leads that no crew can reach in time.
How much gutter cleaning marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Salary is the norm in this role, often with a bonus on leads or revenue. The template's salary range falls under the bottom of the BLS spread for this broader industry group, so experienced candidates may ask for more.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Runs local search ads and map listings, and judges them by booked jobs rather than clicks
Writes plain ads a homeowner trusts, with every guard and warranty claim checked first
Plans mail, door hangers and email around two short busy seasons
Reads CRM reports to see which leads turned into paid work
Shares one definition of a qualified lead with sales
Teach these on the job
Guard types and what each one handles
How the company prices cleanings, repairs and plans
Your field service software and its customer lists
Which neighborhoods have the tree cover and tall homes that keep demand steady
Federal and state rules for calls, texts and email marketing
Expect a CRM or field service platform that holds quotes and plan customers, a Google Business Profile, a search ad account, an email and text tool, and a print shop or mail house for postcards and door hangers. List your actual systems in the job post so candidates know what they'll be using.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Timing leaf season
Calls flood in once leaves drop, and the schedule fills fast. How do you plan marketing?
A strong answer: Starts pre-booking and plan renewals in late summer, times spend to capacity, pauses ads when booked out and fills spring with plan reminders.
Behavioral · Earning honest reviews
Tell me about how you got honest reviews from service customers who often weren't home during the work.
A strong answer: Sent a text after each job with before-and-after photos and a review link, asked every customer the same way, answered every review and used complaints to fix problems.
Use your own history to set targets, since the template's numbers are only examples. Judge spring and fall separately, because each rush has its own costs.
Leads generated
Count quote requests and plan sign-ups that meet your definition of qualified, such as inside the service area and a home type you serve. Report spring and fall separately, by source.
Website conversion rate
Divide finished quote forms and booked calls from each landing page by that page's visits. Read guard pages and cleaning pages on their own, since those buyers act differently.
Campaign ROI
Match each campaign's spend to the revenue of the jobs it produced, using the lead source saved in the CRM. Count a plan sign-up by the visits it pays for in its first year.
Customer acquisition cost
Add all marketing spend for the period, including mail, ads and lead fees, then divide by new paying customers. Leave returning plan customers out of the count.
Career path
Marketing coordinatorRuns mailers, social posts and website updates, and learns how leads get tracked.
Marketing managerOwns the budget, the campaigns and lead results for both rushes.
Director of marketingLeads marketing for several branches or added exterior services.
What do the marketing template's outdoor and lifting lines involve?
Tasks like these: carrying boxes of door hangers, yard signs or a trade show display from a car, walking a neighborhood to place signs where homeowners said yes, and visiting a job to photograph or film the crew from the ground. The role doesn't need to climb ladders or go on roofs. When you interview, go over these tasks and check that the candidate can carry them out, with reasonable accommodation if needed.
How much does a gutter cleaning marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Are lead sites worth it for a gutter cleaning company?
Lead sites can fill gaps in a new area, but shared leads often go to several companies at once, so the speed of the first call matters. Track lead-site jobs on their own: how many booked, how many canceled, and what each paid job cost. Compare that with your own search ads and past-customer mail before raising the budget for the next season.
Should a gutter cleaning ad show a price?
A starting price helps homeowners decide whether to ask for a quote, but gutter prices move with stories, footage, debris and guards. If an ad shows one, say what it covers, such as a one-story home with a set length of gutter, and make sure many homes in your area really get that price. Otherwise the ad draws calls that end in a surprise.
How should marketing and sales handle guard leads?
Guard buyers take longer to decide than cleaning buyers and often need a visit. Agree with the sales manager on what makes a guard lead qualified, how fast a rep calls, and when a stalled quote goes to the rehash specialist. Review lost guard quotes together each month, and change the ads when the same objection keeps coming back.
