Commercial pest control marketing manager job description
A commercial pest control marketing manager finds and warms up buyers at food plants, restaurant groups, warehouses, hospitals and office buildings. They run the website, email, ads and events that bring site survey requests to the sales reps, and they track which channels end in signed contracts.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Responsible for developing and executing innovative marketing campaigns that enhance brand presence and drive customer engagement within the commercial pest control sector. Plays a pivotal role in tracking marketing ROI, optimizing campaign performance, and contributing to the strategic growth of the company.
2. Essential Duties and Responsibilities
Develop and implement integrated marketing campaigns tailored to commercial pest control services.
Expand brand presence across digital, print, and event-driven channels.
Oversee marketing budgets and ensure cost-effective use of resources.
Collaborate with cross-functional teams including sales, operations, and creative services.
Monitor and analyze campaign performance metrics to optimize ROI.
3. Key Tasks / Daily Activities
Create and schedule daily content across social media and digital platforms.
Monitor campaign analytics and adjust strategies as necessary.
Coordinate with creative teams to develop compelling marketing materials.
Engage with commercial clients and prospects to gather feedback and identify market trends.
4. Key Performance Indicators (KPIs)
Brand Awareness Growth: Increase brand reach by 20% per quarter.
Campaign ROI: Achieve a minimum ROI of 150% per marketing campaign.
Lead Generation: Secure at least 50 qualified leads monthly.
Customer Engagement: Attain an online engagement rate of 10% or higher.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years’ experience in marketing within the home services or related industry.
Proficient in digital marketing platforms, analytics tools, and campaign management software.
Excellent written and verbal communication skills along with strong project management abilities.
6. Preferred Experience
Prior experience in the commercial pest control industry or similar field.
Proven track record of executing multi-channel marketing campaigns.
Experience in using customer relationship management (CRM) and marketing automation tools.
Familiarity with market research techniques and data-driven marketing strategies.
7. Physical Requirements
Ability to work in a standard office environment with moderate local travel.
Prolonged periods of sitting and computer work.
Occasional lifting of marketing materials and promotional items up to 20 lbs.
Standard office mobility and dexterity requirements.
8. Work Environment and Schedule
Full-time position with typical office hours from 9 AM to 5 PM.
Occasional extended hours during peak campaign periods.
Minimal travel required within the local area.
Possibility of flexible work arrangements based on business needs.
9. Compensation and Benefits
Salary range: $60,000 - $80,000 USD per annum.
Eligibility for performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401k retirement plan with company matching and paid time off.
10. Company Culture and Overview
We foster a collaborative and growth-oriented environment that values creativity and innovation.
Our culture emphasizes professional development, teamwork, and customer-centric excellence.
We are dedicated to staying ahead in the competitive home services industry and empowering our employees to succeed.
Our mission is to make every team member’s contribution count while maintaining a supportive and inclusive workplace.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
What makes commercial pest control marketing different
Most pest control marketing chases homeowners. Here the buyers run plants, kitchens and buildings, they read your materials the way an auditor would, and some states set rules on what your ads must show.
Connecticut ads carry the registration number
In Connecticut, a registered pesticide application business must show the registration number DEEP assigned it (now called a PMBR number) in newspaper ads, billboards and phone directory ads. A large company may list every branch's number in each ad when branches and directories overlap. DEEP's page says nothing about web or social ads, so ask DEEP before you leave the number off those. Other states set their own rules. Source: Connecticut DEEP: Pesticide business registration.
Organic plants want prevention first
USDA's organic rules make a certified organic handler start with prevention: remove pest habitat and food, keep pests out, and manage temperature, light and humidity. Traps and lures come next, then substances on the National List. When a substance is used, the handler has to update its organic handling plan. Marketing aimed at these plants should show that your service follows that order and supplies the notes the update needs. Source: eCFR: 7 CFR 205.271, Facility pest management practice standard.
Write for three different readers
A plant QA manager wants proof the program will hold up in an audit. A property manager wants fewer tenant complaints and quick answers. A restaurant group's operations director wants clean inspections and service after closing. Build a separate email track, landing page and sales sheet for each, and let sales tell you which one a new lead belongs to.
Ask before you name a client
Check each client's contract and photo rules first, since food plants, hospitals and restaurant chains may limit what a vendor says about them or keep cameras off the floor. Get written permission before a client's name, logo, photo or quote goes into a case study or proposal. A case study with the name left out can still show the problem, the change you made and a year of results.
Time campaigns to the buyer's budget
Some facility and QA managers pick vendors while they write next year's budget, which can be months before their current contract ends. Ask the sales team to log each prospect's budget month and contract end date in the CRM. Then time mailers, emails and event invites to land while the choice is still open, not after the old contract has rolled over.
How much commercial pest control marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Most get a salary, and many also earn a bonus when leads or signed contracts meet goals. The template's whole range sits below the low end BLS reports for marketing managers in the broad support services group, which covers far more than pest control, so check local offers before you set pay.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS counts too few marketing managers at pest control companies for a steady figure, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writing that a plant QA manager or facility director will take seriously
Running email and paid search campaigns tied to a CRM
Following campaign data through to signed contracts, not just clicks
Splitting a budget across print, digital and events
Agreeing with sales on what counts as a lead and how fast it gets called
Teach these on the job
How food plant and healthcare clients use pest control records
State rules on what pest control ads must show
Pest names, devices and service terms used in proposals
Which service lines fit which kinds of sites
Your CRM and marketing automation setup
Expect a CRM the sales team also uses (HubSpot and Salesforce are common), Google Ads and LinkedIn for paid campaigns, an email tool, and Canva or Adobe for sales sheets. Name your CRM and the field service software that holds service records in the ad, since case studies pull from both.
Commercial pest control marketing manager interview questions
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Changing the lead mix
Sales says marketing leads are mostly small restaurants, but leadership wants food plants and property managers. What do you change?
A strong answer: New channels such as trade groups and industry events, content on audit readiness, revised messaging, and a lead definition agreed with sales.
Behavioral · Business-to-business campaigns
Tell me about a campaign aimed at business buyers that you ran, and how it performed.
A strong answer: Names the audience, such as facility managers, the message and channel, and results in qualified opportunities or revenue.
The template's numbers are only a rough start. Adjust them to what earlier campaigns brought in and what one signed commercial contract is worth, then check them every quarter.
Brand Awareness Growth
Track branded search volume, direct website visits and how many new leads name your company before a rep calls them. Line the trend up with last year's matching quarter, because commercial buying follows budget cycles.
Campaign ROI
Tag every lead with its campaign in the CRM, then set the value of the contracts it produced against what the campaign cost. Use value over the contract term, since commercial service is billed for years.
Lead Generation
Count a lead as qualified only when sales agrees it fits: a commercial site in your service area, a named decision maker and a need you can serve. Review that definition with the sales manager every month.
Customer Engagement
Divide clicks, replies, shares and comments on posts and emails by the people reached. Watch which topics draw facility and QA managers rather than other pest control companies or job seekers.
Career path
Marketing coordinatorHandles email sends, website updates and trade show logistics at a service company.
Marketing managerRuns campaigns and the budget, and keeps survey requests flowing to sales.
Director of marketingLeads marketing across branches or several service lines.
General managerRuns a branch or region, with sales and service reporting in.
How do you track marketing when a commercial contract takes months to sign?
Record the first source on every lead in the CRM and keep it attached through the site survey, proposal and signature. Report signed contract value by source each quarter, so a spring trade show gets credit for a deal that closes in the fall. Ask reps to log lost deals and the reason too. A channel that brings many leads that never qualify costs more than its invoice shows.
How much does a commercial pest control marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Who should check technical content before it goes out?
Have a certified applicator, such as the lead technician or the operations manager, read every post, sales sheet and case study that names a pest, product or method. QA managers know what a label allows, and one wrong claim costs trust with the readers you most want. Keep a note of who approved each piece and when, so you can find and fix it if a product or rule changes.
Which events fit a commercial pest control marketing manager?
Go where the buyers gather, not where other pest control companies do. That means local chapters of facility manager and building owner groups, state restaurant, hospital and food processor associations, and food safety conferences. A small booth with a sample service report and a rep who can talk about trap counts and inspections draws more of the right people than giveaways do.
What belongs on a commercial pest control company's website?
Give each kind of site its own page: food plants, restaurants, warehouses, healthcare and offices. Show the service delivered there, the reports the client receives and how fast you respond to a sighting. List the certifications your team holds and any registration numbers your states require, and put a clear way to ask for a site survey on every page.
What does the marketing manager template's lifting line mean in practice?
It covers moving booth panels, banner stands and cartons of brochures to and from the car, building a trade show table, and bringing promo items into a client's lobby. The travel line means short local trips to events, client sites and printers. A cart or a second person can handle the heavier loads.
