A weatherproofing marketing manager runs the ads, mailers, home shows and website that bring in homeowners with drafty rooms, cold floors and damp crawl spaces. They plan spend around the heating and cooling seasons, keep insulation ads inside the FTC's R-value rules, and report which channels turn into sold jobs.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, building finishing contractors · BLS, May 2025
Develop and execute innovative marketing campaigns focused on weatherproofing home services. Enhance brand awareness and drive targeted lead generation to support business growth. Collaborate cross-functionally to align marketing strategies with company objectives.
2. Essential Duties and Responsibilities
Design and implement integrated marketing campaigns for weatherproofing services.
Strategize and build the brand presence across digital and traditional channels.
Lead initiatives to generate high-quality leads and nurture prospect relationships.
Analyze campaign performance and adjust tactics to meet lead generation targets.
3. Key Tasks / Daily Activities
Oversee daily campaign operations, ensuring timely execution and messaging consistency.
Coordinate with sales and service teams to address customer inquiries and feedback.
Monitor market trends and competitor activities to continuously refine strategies.
Report daily and weekly performance metrics to senior management to influence strategy adjustments.
4. Key Performance Indicators (KPIs)
Lead Generation: Generate a minimum of 250 qualified leads per quarter.
Campaign Conversion Rate: Achieve a conversion rate of at least 20% from marketing campaigns.
Brand Engagement: Attain a social media engagement rate of over 5% per campaign.
Return on Investment (ROI): Deliver a minimum of 150% ROI on marketing spend.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 4 years of experience in marketing campaigns and brand management.
Proficiency in digital marketing tools, analytics software, and CRM systems.
Exceptional communication skills combined with strong project management abilities.
6. Preferred Experience
Experience working in the home services or construction industry.
Previous exposure to weatherproofing or related building services marketing.
Background in customer-centric campaign development within a B2C environment.
7. Physical Requirements
Able to occasionally lift marketing materials and equipment up to 20 lbs.
Work environment involves a standard office setting with occasional site visits.
Exposure to moderate travel requirements to attend industry events and team meetings.
Ability to adapt to dynamic work conditions during peak campaign periods.
8. Work Environment and Schedule
Typically a standard 40-hour workweek during regular business hours.
Occasional evening or weekend events may be required for special marketing campaigns.
Some travel expected for industry conferences, trade shows, and regional meetings.
Flexibility to work remotely as needed for project collaborations and meetings.
9. Compensation and Benefits
Salary Range: $70,000 - $90,000 per year, commensurate with experience.
Eligibility for performance-based bonuses tied to lead generation and campaign effectiveness.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401(k) plan with company match and additional fringe benefits available.
10. Company Culture and Overview
We foster a collaborative and dynamic work environment where innovation and creativity are celebrated.
Our culture embraces continuous learning, professional growth, and success through teamwork and customer centricity.
We strive to inspire our employees to achieve their highest potential while delivering exceptional service to our clients.
Join a forward-thinking, inclusive company dedicated to redefining the home services industry.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Most of this job looks the same at any home service company. Here, federal insulation ad rules, green claims and crew capacity shape the work.
Insulation ads need set wording
Federal rules say any ad naming an R-value must give the type, the thickness needed to reach it and the line "The higher the R-value, the greater the insulating power. Ask your seller for the fact sheet on R-values." A price also needs the R-value at a set thickness and the coverage area, unless it's per square foot. TV and radio ads are exempt, and so are online ads with no room for the lines, if you can show the space was too small. Source: eCFR: 16 CFR Part 460, Labeling and Advertising of Home Insulation (FTC R-value Rule).
Foam and fiber compare on equal terms
When an ad compares one insulation with another, such as spray foam against blown cellulose, the same rule says both must be shown over the same coverage area, each with its R-value at a stated thickness and the required R-value line. If the ad shows prices, give the coverage area for each price, unless it's per square foot. Source: eCFR: 16 CFR Part 460, Labeling and Advertising of Home Insulation (FTC R-value Rule).
Green needs a specific benefit
Words like green or eco-friendly fall under the FTC Green Guides. The guides say marketers shouldn't make unqualified general environmental benefit claims, since no one can back every meaning a reader takes from them. Name the benefit you can prove instead, such as less air leakage measured with a blower door, and never puff up a minor one. Source: eCFR: 16 CFR 260.4, General environmental benefit claims (FTC Green Guides).
Report by service, not just by channel
Attic air sealing, crawl space moisture barriers and exterior membranes draw different buyers and close at different rates. Tag every lead with the service the homeowner asked about. A channel that fills the calendar with cheap attic leads can still lose money on crawl space ads, and you only see that when the report splits them.
Match spend to the install backlog
Homeowners lose interest when the install date is weeks away. Ask operations each week how far out the crews are booked. When the backlog stretches, move spend toward audits and later bookings. When crews have open days, push offers that install quickly, such as attic air sealing.
How much weatherproofing marketing managers make
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 240 of the 395,240 marketing managers in that survey work for building finishing contractors.
Pay is often a salary with a bonus on qualified leads and sold jobs. BLS figures for building finishing contractors put the median above the template's range, so check local offers before posting.
Building finishing contractors
$106,040$106,040 median Middle half $78,220–$134,600 10th–90th $63,570–$156,020
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Building finishing contractors
$63,570
$78,220
$106,040
$134,600
$156,020
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for weatherproofing contractors on their own. These figures cover building finishing contractors, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Reads cost per sold job by service line and acts on it
Writes plain ad copy that meets the FTC insulation ad rules
Runs paid search, social ads and direct mail on one budget
Sets up call tracking and CRM source fields so every lead has an origin
Writes a shared qualified-lead definition with the sales manager
Teach these on the job
How air leaks, insulation levels and crawl space moisture work together
Your service area's heating and cooling seasons
Local utility rebate programs and how to describe them
Staffing a home show booth and logging each visitor's problem
Your CRM and call tracking tools
Expect a CRM that holds every lead from first call to sold job, call tracking numbers for each channel, ad accounts on Google and Meta, plus a direct mail vendor. Ask crews for job photos and thermal camera images so ads show your own attics and crawl spaces.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Marketing after storms
After a big storm, the owner wants to run ads targeting the hardest-hit neighborhoods. How do you approach it?
A strong answer: Keeps the message helpful and honest, avoids fear and price hikes, checks local rules on storm solicitation, and confirms the crews can handle the calls.
Behavioral · Proving campaign results
Tell me about a campaign for a service like crawl space sealing or air sealing that brought in profitable work. How did you know it was profitable?
A strong answer: Gives numbers tied to sales and margin, not just leads, and explains how they measured it.
The template's targets are a starting guess. Replace them once a full year of your own leads and sales, split by service line, is in the CRM.
Lead Generation
Count leads that meet your written qualified definition, such as an owner in the service area with a problem you fix. Pull them from the CRM each quarter, split by service and source.
Campaign Conversion Rate
Divide sold jobs by qualified leads for each campaign, using the CRM's source field. Let the full sales cycle finish before calling a campaign's result.
Brand Engagement
Use each platform's engagement rate for every campaign post, then check whether the engaged posts brought calls or form fills through tracked links.
Return on Investment (ROI)
Take gross profit from jobs sold to campaign leads, subtract the campaign's cost, and divide by that cost. Get job profit from the bookkeeper, not the ad platform.
Career path
Digital marketing specialistBuys search and social ads and keeps the lead source fields clean.
Marketing managerSets the yearly budget and seasonal ad plan, and reports leads and sold jobs by service line.
Director of marketingAdds new markets or a second brand and manages an agency or small team.
General managerRuns sales, marketing and production for one market.
Does a weatherproofing marketing manager spend time on job sites?
Some. Lifting up to 20 pounds, site visits and travel, as the template lists them, mean carrying booth displays and sample boards into home shows, setting up at trade events, and visiting jobs with a crew to take photos and video. Most days are at a desk. Site visits are a good time to learn what an attic bypass or a crawl space liner looks like, which keeps the ads accurate.
How much does a weatherproofing marketing manager make?
Marketing managers who work for building finishing contractors earned a median of $106,040 a year ($50.98 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $78,220 and $134,600 a year. Pay also depends on your local market, experience and bonus terms.
Should our ads offer an energy audit or the work itself?
Test both. An audit offer draws homeowners who aren't sure what's wrong, and it gives the rep test results and photos to sell from. A direct offer, such as attic air sealing and insulation, draws people who already know the problem. If the audit is paid, say whether the fee comes off the job. Run the two as separate campaigns so one doesn't hide the other.
Is it worth marketing to home inspectors and real estate agents?
Often. Home inspection reports can flag thin attic insulation, a missing crawl space vapor barrier or damp framing, and new owners may want those fixed before their first winter. Give inspectors and agents a simple way to send a referral and a response time you can keep. Don't pay agents for referrals until you've checked your state's real estate rules.
What counts as a qualified weatherproofing lead?
Write it down with the sales manager. A common version: the caller owns the home or can bring the owner, lives in your service area, and has a problem you fix, such as drafts, cold floors, a hot upper floor or a damp crawl space. Leads that fail the test still go in the CRM, but they don't count toward the quarterly goal.
