A handyman services marketing manager fills each territory's calendar with the small repair and install jobs the techs can do, using local search, ads, reviews, email and van wraps. They track which channels book paying jobs and move money toward the services and territories that still have open hours.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, residential builders and remodelers · BLS, May 2025
Lead and execute marketing strategies to elevate brand presence of our handyman services. Craft targeted campaigns that drive customer engagement and revenue growth. Utilize data analytics to track ROI and refine marketing initiatives. Collaborate cross-functionally to ensure consistent messaging and strong market positioning.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing plans aimed at market expansion and brand awareness.
Craft compelling marketing content and campaigns tailored to the handyman services market.
Track, analyze, and report on marketing performance metrics to optimize ROI.
Oversee digital marketing initiatives including social media, email campaigns, and SEO strategies.
Collaborate with internal teams and external vendors to ensure alignment with overall business objectives.
3. Key Tasks / Daily Activities
Monitor and adjust ongoing marketing campaigns to reflect current market trends and data insights.
Coordinate with creative and content teams to develop engaging collateral for promotions.
Review and analyze performance dashboards to inform daily decision-making.
Engage with local communities and customers through social platforms and events.
Evaluate competitor activities and adjust campaign strategies accordingly.
4. Key Performance Indicators (KPIs)
Brand Engagement Rate: Increase by at least 15% over the previous quarter.
Campaign ROI: Achieve an ROI of a minimum 120% across marketing initiatives.
Lead Conversion Rate: Generate at least 20 new customer leads per month with a conversion target greater than 10%.
Social Media Growth: Grow followers by 25% annually and maintain engagement rates above 5%.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related discipline.
Minimum of 3 years of marketing experience, preferably in service-based industries.
Strong analytical skills with proficiency in marketing analytics tools and platforms.
Excellent communication and project management abilities for cross-functional coordination.
Proficiency in digital marketing strategies including SEO, content marketing, and social media advertising.
6. Preferred Experience
Experience in the home services or handyman services industry.
Proven track record of executing successful integrated marketing campaigns.
Familiarity with CRM tools and marketing automation software such as HubSpot or Salesforce.
Experience working with local and regional marketing initiatives.
7. Physical Requirements
Ability to work in an office environment with extended periods of computer usage.
Occasional travel to local events or community engagements may be required.
Capacity to present and lead meetings in various settings.
No significant physical lifting requirements.
8. Work Environment and Schedule
Full-time role with a standard 40-hour work week.
Occasional overtime or early mornings as needed during critical campaign launches.
On-call duties may be required during high-priority events or industry conferences.
Hybrid work options may be available depending on project needs and organizational policy.
9. Compensation and Benefits
Competitive annual salary range: $65,000 - $85,000 USD dependent on experience and performance.
Performance bonus opportunities with commission structures based on campaign success.
Comprehensive health, dental, and vision insurance.
401(k) plan with company matching contributions.
Additional fringe benefits such as paid time off, professional development resources, and flexible scheduling options.
10. Company Culture and Overview
Our company prides itself on innovating within the home services industry, creating a vibrant environment where every team member is valued and encouraged to grow professionally.
We foster a culture of collaboration, creativity, and continuous improvement, empowering our employees to succeed while making a real impact on customer satisfaction.
Aspirational and growth-focused, we are dedicated to expanding our footprint while maintaining a supportive and inclusive workplace.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Handyman ads sell dozens of small tasks in several territories at once, and a few words in an ad or on a van can bring legal duties. Here is where the job departs from marketing a single trade.
A roof ad can end Kansas's small-job exemption
Kansas exempts a person from its roofing contractor rules when every roofing job they do in a fiscal year is priced under 2,000 dollars. That exemption doesn't cover anyone who advertises or puts out a sign or card that might tell the public they are a roofing contractor. So a "roof repair" line on the website, a yard sign or a flyer can pull the company under the act. Clear any roof wording with whoever holds the company's registrations before it runs. Source: Kansas Statutes 50-6,129: Roofing registration exemptions.
Kentucky van wraps carry license numbers
If your Kentucky company runs plumbing, electrical or HVAC work, each vehicle used in that business must show the matching Kentucky license number: the master plumber's, the electrical contractor's or the master HVAC contractor's. The letters and numbers must be at least three inches high and readable from outside. Build the number into the wrap design for those vans instead of adding a sticker later. Source: Kentucky 815 KAR 2:030: Vehicle identification.
Painting and drywall ads reach older homes
EPA's lead rule bars a firm from doing renovations in target housing (the older homes the rule covers) or child-occupied facilities without EPA firm certification, and also from offering or claiming to do them, unless an exception applies. Treat an ad for interior painting, drywall patching or window repair as an offer. Before those services go on the website or into a mailer, confirm the firm certificate is current. Where a state runs its own lead program, check that state's certificate instead. Source: eCFR 40 CFR 745.81: Lead renovation effective dates.
Reviews from inside the company
The FTC's review rule bars an officer or manager from posting a review of the company without disclosing the connection. If a manager wants reviews from techs, office staff or their family members, the manager must tell them to disclose that tie and must act when a review appears without it. A review widget also can't present itself as showing all or most reviews while hiding the low ones. Put these rules in writing for the whole company and anyone running the website. Source: eCFR 16 CFR Part 465: Consumer reviews and testimonials.
Ad money follows open tech hours
A homeowner who can't get a slot soon usually books with someone else. Check each territory's open hours with operations every week, and shift spend toward territories with room and away from those booked solid. Do the same by service: push the tasks every tech in that territory can handle, and pause ads for work only one tech is trained to do.
How much handyman services marketing managers make
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 1,320 of the 395,240 marketing managers in that survey work for residential builders and remodelers.
Most handyman companies pay this role a salary with a bonus linked to booked jobs or campaign results. BLS puts the middle pay for marketing managers here well above the template's range, which sits near the bottom of the spread.
Residential builders and remodelers
$115,970$115,970 median Middle half $87,750–$156,000 10th–90th $65,450–$201,300
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$0k$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Residential builders and remodelers
$65,450
$87,750
$115,970
$156,000
$201,300
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for handyman companies on their own. These figures cover residential building construction, which include them. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Local search skills: a Google Business Profile for each territory, service pages and local ads
Tying spend to booked and paid jobs, not just leads
Plain ad copy that promises only what the techs can do
Managing one budget across several territories
Working with the office so every promotion can be booked on the first call
Teach these on the job
Your service menu and the tasks you hand to licensed partners
Lead source codes in your field service software
Ad wording rules for roofing, lead-safe work and licensed trades
How each territory's demand shifts through the year
Your review request process
Expect Housecall Pro, Jobber, ServiceTitan or a similar job app to hold the lead source for every job, plus Google Business Profile, Google Ads, call tracking and an email and text tool. The template names HubSpot or Salesforce for CRM and automation, so list the stack you really run.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Managing rising lead costs
Your monthly budget is fixed, and the cost per lead keeps climbing. What do you do?
A strong answer: Compares cost per booked job by channel, cuts weak channels, fixes conversion such as answering speed and booking, and invests in repeat customers and referrals.
Behavioral · Marketing to past customers
Tell me about a campaign aimed at past customers. What did it produce?
A strong answer: The audience, the offer, how they reached people and the booked jobs that resulted.
Use the template's targets to see what to measure, then pick your own numbers once every territory has a few months of tagged jobs.
Brand Engagement Rate
Comments, shares, saves and clicks divided by reach on your social posts and Google Business Profile updates, from each platform's insights. Compare by territory, quarter against quarter.
Campaign ROI
Gross profit on jobs booked from a campaign, minus what the campaign cost, divided by that cost. Pull job totals by lead source from the field service app and use profit, not invoice totals.
Lead Conversion Rate
Booked jobs divided by new leads, both from the CRM, with a source on every lead. Count a homeowner once even if they call and also fill in the web form.
Social Media Growth
Net new followers per platform each month and engagement per post. Check that followers live inside your territories, since people outside the map can't book a visit.
Career path
Local search or paid ads specialistRuns Google Business Profiles, local ads or SEO for a service company or an agency that serves the trades.
Marketing managerOwns the plan, the budget and the lead numbers for every territory.
Director of marketing for a multi-territory brandLeads marketing for a larger handyman group or several home service brands, with staff and agencies under them.
General managerMoves into running a territory or the company's daily business, using what they know about demand.
Can a handyman company advertise a free estimate and still charge a trip fee?
Only if the ad is honest about the condition. The FTC's guidance on free offers says the terms of a free offer belong at the outset, close to the offer itself, and an asterisk pointing to a footnote doesn't count. It also says not to make up the cost by raising the price of what the customer must buy. If the trip fee is waived when the customer books the work, say that in the same line as the offer.
How much does a handyman services marketing manager make?
Marketing managers who work for residential builders and remodelers earned a median of $115,970 a year ($55.76 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $87,750 and $156,000 a year. Pay also depends on your local market, experience and bonus terms.
Which handyman services should get the most ad money?
Rank each service by gross profit per tech hour and by how often the first visit turns into a second list, using a year of job records from your field service app. Services that score well on both earn the steady budget. Check callback rates by service each quarter too, since a task that brings return trips costs more than its ad report shows.
How should a handyman marketing manager work with the office and dispatch?
Before any promotion goes live, give the CSRs the offer code, the exact terms and a short script, and confirm with dispatch that the slots exist. A spring gutter or door special that the office can't book within the week wastes the spend and annoys callers. Meet the office manager weekly to hear which offers callers ask about and which ones confuse them.
Do van wraps and yard signs still bring in handyman work?
They can, because techs park in the same neighborhoods all day. Give vans, yard signs and door hangers separate tracking numbers or QR codes, and calls from each will show up in your lead sources. Keep the wrap simple: name, phone, website and the few services people call about most.
