A property preservation marketing manager wins accounts with mortgage servicers, lenders, REO asset managers and the national firms that farm out field work. The work is business to business: capability sheets, conference meetings, email campaigns and a website that shows coverage counties, turn times and photo standards.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
Responsible for developing and executing strategic marketing initiatives that drive brand awareness and capture new foreclosure/REO accounts in the property preservation services sector. This role combines creative campaign design with data-driven execution to cultivate market growth and enhance company reputation.
2. Essential Duties and Responsibilities
Develop and implement comprehensive marketing campaigns to attract new foreclosure/REO accounts.
Craft innovative branding strategies that elevate the company’s market presence in property preservation services.
Collaborate with cross-functional teams to align campaign messaging and outreach efforts.
Monitor and analyze marketing performance metrics to optimize campaign effectiveness.
3. Key Tasks / Daily Activities
Oversee the creation and scheduling of digital and print marketing content.
Conduct market research and competitive analysis to identify emerging trends and opportunities.
Engage with potential clients through strategic outreach and networking events.
Coordinate with creative agencies and internal design teams to ensure brand consistency.
4. Key Performance Indicators (KPIs)
New Foreclosure/REO Accounts Acquired: At least 10 new accounts per quarter.
Campaign Conversion Rate: Minimum 15% increase in lead conversion.
Brand Awareness Metric: Achieve a 20% growth in social media engagement rates.
Return on Marketing Investment (ROMI): Target a minimum 25% increase in revenue generated by marketing initiatives.
5. Required Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of marketing experience, preferably in property preservation or related industries.
Strong analytical skills with proficiency in data analysis tools and CRM platforms.
Excellent communication, leadership, and project management skills.
6. Preferred Experience
Proven track record in managing marketing campaigns within the foreclosure/REO or real estate sectors.
Experience working with creative agencies to develop multi-channel marketing strategies.
Familiarity with SEO, SEM, and social media marketing best practices in a competitive landscape.
Prior involvement in brand-building initiatives and successful customer acquisition campaigns.
7. Physical Requirements
Ability to work at a desk for extended periods with regular computer use.
Occasional travel to industry events and client meetings.
Capacity to conduct in-person presentations in various settings.
Minimal physical exertion required in a standard office environment.
8. Work Environment and Schedule
Standard office hours with occasional evenings or weekends for campaign launches or events.
Ability to work in a fast-paced, deadline-driven environment.
Some remote work flexibility available.
Potential for local travel to client sites, networking events, and industry conferences.
9. Compensation and Benefits
Base salary range: $70,000 - $90,000 per year, commensurate with experience.
Performance-based bonuses available based on achieving KPIs and campaign milestones.
Comprehensive benefits package including Health, Dental, and Vision insurance.
401(k) plan with company match and additional fringe benefits such as paid time off and professional development opportunities.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we pride ourselves on fostering a culture of innovation, inclusivity, and growth. Our dynamic team is committed to excellence, and we invest in the professional development of our employees, ensuring a supportive environment where creativity thrives and success is celebrated.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
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What makes property preservation marketing different
Nobody hires a preservation company off a billboard. The buyers are a short list of servicers, banks, asset managers and contractors, and each one wants proof you can cover its homes.
Market to the people who assign orders
Your buyers are vendor managers at servicers and banks, asset managers at REO firms, national field service companies that hand out regional work, and REO listing agents. Each one asks which counties you cover, how fast crews close an order and how clean the photo reports look. Write a message for each group instead of one for everyone.
HUD's homes have their own contractor
Once HUD takes title to a foreclosed FHA home, its own contractors look after it. HUD names one field service manager per area to inspect, secure and maintain those homes, and a separate asset manager to sell them. If you want work on HUD-owned homes, the field service manager for your area is the buyer to reach, not HUD. Source: HUD: FHA REO management and marketing contractors.
Work order data stays out of campaigns
Servicer work orders can carry borrower names and loan numbers. Under the CFPB's Regulation P, a company that gets a lender's customer information under one of the rule's exceptions, such as to help service the loan, may use it to carry out that work. The rule's own example says such a list can't go toward your own marketing. Keep order addresses and borrower details out of mailing lists, case studies and posts. Source: eCFR: 12 CFR 1016.11, limits on redisclosure and reuse of information.
Cold email to servicers follows CAN-SPAM
Prospecting emails to vendor managers are commercial email, and the FTC's guide states that CAN-SPAM covers mail between businesses too. Put your real postal address in every message, give a working opt-out, and stop mailing anyone who opts out within the 10 business days the law allows. Keep one suppression list that sales and marketing share. Source: FTC: CAN-SPAM Act, a compliance guide for business.
Photos sell, but hide the house
A before-and-after shot of a cleanout or a boarded window shows your work better than any slogan. It also tells strangers that a house sits empty. Crop out house numbers, street signs, lockboxes and neighbors' homes, and get the client's written OK before you post any photo taken on one of its orders.
How much property preservation marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Most companies pay a salary and a bonus for new accounts and campaign goals. The template's base range sits below the BLS figures shown here, which cover marketing managers across all administrative and support services firms, many of them far larger than a preservation company.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Planning campaigns for a small, named list of business buyers
Clear writing for capability sheets, proposals and email
Tying CRM and website data to accounts won
Running an event plan from booked meetings to follow-up
Managing an agency or freelancer's work, deadlines and budget
Teach these on the job
How servicers, banks and HUD contractors hand out preservation orders
Initial secures, trash-outs, winterizations and lawn orders, and what each covers
Your coverage counties and crew capacity
Each client's limits on photos, publicity and data use
Your CRM's pipeline stages and lead sources
Expect HubSpot, Salesforce or another CRM, plus an email sending tool, the company website and design software for capability sheets and booth graphics. A spreadsheet or mapping tool of the counties you cover, kept current with operations, feeds every capability sheet and pitch.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Marketing new coverage
We're expanding into three new counties. How would you market our new coverage to existing clients?
A strong answer: Updates the coverage map and capability statement, shows proof of crews or vendors in place, works through client relationship managers and shares performance data.
Behavioral · Marketing to win accounts
Tell me about a business-to-business account that marketing helped your company win. What did marketing do?
A strong answer: Names the account type, the specific marketing work (capability statement, event meeting, targeted outreach) and how it led to a signed agreement.
The template's quarterly and percentage targets are placeholders. Set yours from your own client count, sales cycle and budget before the first quarterly review.
New Foreclosure/REO Accounts Acquired
Count clients that sent a first paid work order in the quarter, not vendor packets signed. Tag each with the campaign, event or referral that led to the first meeting.
Campaign Conversion Rate
Pick the step each campaign aims for, such as a booked meeting with a vendor manager, and measure the share of contacts who reach it. Compare email with email and events with events.
Brand Awareness Metric
Track engagement on the channels vendor managers read, mostly LinkedIn, plus branded search and direct visits to the website. Report the trend monthly beside new meetings booked.
Return on Marketing Investment (ROMI)
Divide the gross margin from marketing-sourced accounts by everything spent to win them, including events, agency fees and staff time. Use a full year of orders, since new accounts ramp up slowly.
Career path
Marketing coordinatorBuilds capability sheets, keeps the CRM clean and runs event logistics.
Marketing managerPlans the campaigns that bring in servicer, bank and REO accounts.
Director of business developmentOwns marketing and the sales pipeline together, often at a multi-state company.
Other roles in a property preservation services business
Try mortgage default servicing conferences and field services trade groups, since vendor managers and asset managers go to them. Don't count on walk-up booth traffic. Book meetings before the event and bring your county list. Between events, a short note to a vendor manager about a new county or added crews often gets a reply when a general pitch would not.
How much does a property preservation marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Can we name our bank and servicer clients in our marketing?
Only with written permission. Vendor agreements in this field often limit what you may say about a client, so read yours first. Without permission, describe the client by type, such as a national servicer or a regional bank, and let references speak by phone. When a client agrees, ask for a quote you can use and keep the email that approves it.
What belongs on a preservation capability sheet?
The counties you cover, listed by name, and the orders you handle, such as initial secures, trash-outs, winterizations, lawn care and repair bids. Add crew and truck counts, the client portals your office already works in, your photo standards, an insurance summary and a few references. Update it every quarter, since a stale county list can cost you the meeting.
How should marketing show results when a new account takes months to land?
Report each step, not only the wins. Count meetings booked, vendor packets requested, vendor approvals and first orders each month, campaign by campaign. An owner can then see a campaign working long before the first order, and drop one that books meetings but never reaches approval.
