A carpet cleaning marketing manager keeps the vans booked with per-room offers and coupons, seasonal pushes, reminders to past customers and sales material for commercial buyers. They make sure every price claim in an ad can be backed up, and they track which offers turn into cleanings that get done and paid.
By the HireBus team · Updated · Pay data: BLS, May 2025
Median pay, administrative and support services businesses · BLS, May 2025
The Marketing Manager will play a pivotal role in developing and implementing innovative marketing strategies to strengthen our brand and enhance our online presence. This individual will be an integral part of our success, propelling our carpet cleaning and floor care services to greater heights.
2. Essential Duties and Responsibilities
Develop, implement, and monitor marketing campaigns.
Strengthen company brand through strategic market positioning.
Manage online presence, including social media platforms and company website.
Analyze market trends and competitor strategies.
Collaborate with sales department to align marketing strategies and sales goals.
3. Key Tasks / Daily Activities
Manage online customer interactions and feedback.
Coordinate with advertising agencies to create promotional materials.
Regularly update company website and social media accounts.
Monitor and report on effectiveness of marketing campaigns.
4. Key Performance Indicators (KPIs)
Increase in brand awareness, target: 25%
Number of leads generated from marketing campaigns, target: 100 per month
Conversion rate of leads to sales, target: >15%
Customer satisfaction rating, target: >4.8 stars
5. Required Qualifications and Skills
Bachelor’s degree in Marketing or related field.
Minimum 3 years of experience in marketing.
Strong knowledge of digital marketing and social media platforms.
Excellent communication and interpersonal skills.
Proficiency in marketing analytics tools.
6. Preferred Experience
Experience in the home services or a related industry.
Experience in brand management and online marketing.
7. Physical Requirements
Ability to work in a standard office environment.
Ability to work extended hours when required.
8. Work Environment and Schedule
Monday to Friday, 9 am to 5 pm with occasional weekends.
Minimal travel may be required for industry events and meetings.
9. Compensation and Benefits
Salary range: $60,000 - $70,000 annually.
Performance-based bonus.
Health, Dental, and Vision insurance.
401k plan.
10. Company Culture and Overview
At [INSERT COMPANY NAME HERE], we believe in the power of continuous growth and development. We foster a culture of innovation, collaboration, and customer-centricity. We are committed to helping our employees level up their skills and achieve their career goals in a supportive and inclusive environment.
11. How to Apply
If you meet the above criteria and want to be part of a growth-oriented company focused on customer satisfaction, please send your resume to [INSERT EMAIL HERE] or apply online at [INSERT WEBSITE LINK HERE].
Need help filling this role? HireBus posts the ad, Iris interviews every applicant by phone before you do, and you decide who to hire. Start hiring now
Carpet cleaning is bought on price and timing. Homeowners compare per-room offers, book when guests are coming, and forget about you until the carpet looks tired again. Commercial buyers want something else.
A crossed-out price has to be a real price
Coupons often show a regular price struck through next to the sale price. The FTC's pricing guides, written about products, give the test: a former price is a fair basis for that comparison only when it was openly offered to the public, in good faith, for a reasonably substantial time in the recent past. A per-room rate posted for a few days just so it can be "cut" makes the bargain false. Keep a dated record of each regular price behind every ad. Source: 16 CFR Part 233: FTC Guides Against Deceptive Pricing (eCFR).
Free add-ons follow their own guide
"Free deodorizer with three rooms" falls under the FTC's guide on the word free. The rooms must sell at their regular price, which the guide ties to what you actually sold them for in that area over the last 30 days, not a price raised to cover the gift. Every condition goes right next to the offer, not in an asterisk footnote. The guide also says not to run a free offer on one service in an area for more than six months in any 12-month period. Source: 16 CFR Part 251: FTC Guide Concerning Use of the Word "Free" (eCFR).
Spend where the board has room
Pull two years of bookings and mark the weeks that filled on their own and the weeks that sagged. The marketing manager checks open van hours with the dispatcher each week and saves coupons and mailers for the thin stretches. A discount pushed into a week that is already full costs margin and teaches customers to wait for the next coupon.
Sort the customer list by last cleaning
The customer file already shows when each home was cleaned and what it bought. The manager splits the list by last cleaning date, by services such as pet treatment, upholstery or tile, and by area, then times postcards and emails to each group. Phone follow-up belongs to the rehash specialist, who works under calling rules that mail doesn't face. Report rebookings each month by list and by offer.
Commercial buyers want proof, not coupons
A property manager or office facilities manager won't book from a per-room coupon. They want a one-page capabilities sheet: services, after-hours cleaning, the certifications your techs hold, how fast you answer a flood, and a few local accounts willing to be named. The manager builds that kit for the sales reps, keeps a commercial page on the website apart from the home offers, and plans the booths at local property management events.
How much carpet cleaning marketing managers make
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. That’s below the $166,790 median for marketing managers in all industries. About 17,840 of the 395,240 marketing managers in that survey work for administrative and support services businesses.
Salary, plus the performance bonus the template names. Base the bonus on cleanings that marketing booked in the slow weeks, when an extra job matters most, and on how many past customers came back.
Administrative and support services businesses
$149,990$149,990 median Middle half $110,340–$194,620 10th–90th $83,200–$255,720
All industries
$166,790$166,790 median Middle half $123,020–$216,410 10th–90th $90,260–$293,610
$50k$100k$150k$200k$250k$300k$350k
10th–90th percentileMiddle halfMedianAnnual pay, May 2025. Source: BLS Occupational Employment and Wage Statistics.
Annual pay by percentile
Group
10th
25th
Median
75th
90th
Administrative and support services businesses
$83,200
$110,340
$149,990
$194,620
$255,720
All industries
$90,260
$123,020
$166,790
$216,410
$293,610
BLS doesn’t publish pay for marketing managers at building services companies on their own, so these figures cover administrative and support services businesses. Post a real range for your market in the ad.
The pay line in the template above is an example from our Role Blueprint. Set yours from these figures and what local companies pay.
Skills to hire for, and what you can teach
Hire for these
Writes coupon and price ads that a regular price history can back up
Times offers to open van hours, not to the calendar alone
Runs postcard and email campaigns to past customers by last cleaning date
Builds sales material that property and facility managers will read
Reads booking reports to see which offer filled which weeks
Teach these on the job
Your price list, room rule and add-on menu
Carpet, upholstery, tile and water services, well enough to describe them right
The FTC's pricing guides and its guide on free offers
Customer and booking reports in your scheduling software
Which commercial accounts have agreed to be named
Expect one Google Business Profile per branch, Google and Meta ads, a mail house for postcards, an email tool fed by the customer list in your scheduling software, and call tracking on every ad and van number. Keep a dated file of regular prices next to the ad accounts, because every price comparison rests on it.
Two of the 6 questions we'd ask, and what a strong answer sounds like. Ask every candidate the same questions, and rate each answer on your own before you compare notes.
Situational · Local search visibility
Your business barely shows up in local map searches in two suburbs where you want more jobs. What do you do?
A strong answer: Checks the business profile's service areas, categories, hours and photos, keeps name, address and phone the same everywhere, asks recent customers there for honest reviews, and tracks calls by area.
Behavioral · Growing repeat business
Tell me about a time you grew repeat business through marketing.
A strong answer: Explains the program (reminders by service date, a rebooking offer), the repeat rate before and after, and what they'd change next time.
Busy weeks make almost any campaign look good. Compare each campaign with the same weeks last year, not with the month before.
Increase in brand awareness, target
Track branded searches, calls to the numbers on vans and postcards, and the answers to "how did you hear about us," each against the same months last year.
Number of leads generated from marketing campaigns, target
Count calls, web forms and online bookings tagged to a campaign in the scheduling software. Leave out repeat customers who called without a prompt, so the number shows new demand.
Conversion rate of leads to sales, target
Completed, paid cleanings divided by tagged leads, by campaign. Read it next to the average ticket, since a cheap room coupon can convert well and still lose money.
Customer satisfaction rating, target
Average stars on Google and other review sites, by market, read monthly. Low scores that cluster around one offer usually mean the ad promised more than the techs could deliver.
Can a carpet cleaning company offer a free cleaning to win a commercial contract?
Be careful with the word free there. The FTC's guide on free offers says that when a price is reached by bargaining, it's improper to offer another service as free alongside it. A negotiated commercial bid fits that, so a free first visit or free tile cleaning folded into it is really a lower price. A trial cleaning of one area before the proposal, with no purchase tied to it, is a cleaner way to show your work.
How much does a carpet cleaning marketing manager make?
Marketing managers who work for administrative and support services businesses earned a median of $149,990 a year ($72.11 an hour) in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $110,340 and $194,620 a year. Pay also depends on your local market, experience and bonus terms.
Who sets the prices in a carpet cleaning coupon?
The general manager or owner sets prices and the add-on menu. The marketing manager turns them into offers and checks each one before it runs: is the regular price real, do the conditions sit next to the offer, and can the office book it at that price? Send the CSRs every new ad the day it goes live, so callers hear the same terms the ad shows.
How should a carpet cleaning company market water extraction?
Keep it apart from the coupons. A flood ad sells a fast answer at any hour, so give it its own phone number that rings the on-call line. Leave per-room prices off it, since water jobs are priced and often billed in a different way.
How do you tell whether a postcard to past customers worked?
Hold some customers back. Mail half of a list and skip a similar half, such as alternating households due the same month. After a set number of weeks, compare how many in each group booked. The difference is what the postcard earned, and you can weigh it against the printing and postage.
